*What*: Mobiles, Minds and Money: mobile technology as a platform for
implementing financial behavior change
*When:* Tuesday, Nov 4 at 12pm
*Where:* The Allen Center, CSE 203
Please join us at Change this week. We welcome Amer Dahmash from Juntos
Finanzas <http://ahorrandojuntos.com/>who will talk about experiences
using SMS for financial behavior change in Colombia.
*Abstract:*
The global ubiquity of mobile phones presents an opportunity to explore
the potential of this technology as a tool for implementing lasting
behavioral change on a large scale employing techniques from behavioral
economics. This talk presents a 6 month long pilot project carried out
by Juntos Finanzas in conjunction with Bancolombia to determine whether
behavior change messaging delivered via responsive SMS can alter the
savings behavior of first-time banking customers in Colombia. We
discuss the results of the intervention, the technological and design
techniques used and show a strong correlation between receiving behavior
change messaging and increased savings. We explore the potential uses
of these techniques in other areas such as public health and the pros
and cons of SMS vs native mobile apps as a platform for delivering
behavior change content.
*About the speaker:*
Amer Dahmash is a software engineer at Juntos Finanzas in San Carlos,
California. His interests lie in the use of mobile computing to
overcome problems in infrastructure in under-developed and low-income
areas. Prior to working with Juntos, Amer cofounded Regalii a
venture-backed startup based in Washington Heights in Manhattan working
on mobile remittances.
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