Hi All,

Please join us for the final Change Seminar of the quarter. This week we
will again have two talks that will be at next weekends ICTD Conference
<https://ictd2016.info/schedule/>. Please join us to hear about some the
great work going on at UW and give feedback to  Gennie and Aditya.

*When: *Tuesday May 31, 2016 at 12pm

*Where: *The Allen Center, CSE 203

*Abstracts*

*Zero-rating in emerging mobile markets: Internet.org and Wikipedia Zero in
Ghana*
* Genevieve Gebhart*

Despite widespread controversy surrounding zero-rating—that is, the
practice of subsidizing mobile data—the field suffers from a lack of
inquiry into user understanding of and experience with zero-rated services.
This paper explores how Ghanaian mobile users interact with zero-rated
mobile applications Free Basics and Wikipedia Zero. Based on
semi-structured interviews with users and non-users of the applications, I
discuss how mobile phone users perceive Free Basics and Wikipedia Zero,
what motivates them to use or not use the applications, and how the
availability of the applications influences their data-buying strategies.
Findings suggest that respondents, including those who did not actively use
the applications, understood and experienced Free Basics and Wikipedia Zero
in ways divergent from the providers’ aim of expanding access to online
content and services.


*Mobile Video Dissemination for Community Health*
Aditya Vashistha, Neha Kumar, Anil Mishra, Richard Anderson

We examine the dissemination of mobile phone videos in the context of
Projecting Health a community health project in rural India. Our research
objective was to identify the most e ective means of promoting the
distribution of health videos on a largely offine network of mobile phones
in a resource-constrained environment. We compared three different
distribution channels: mobile shop owners, laptop owners, and community
health workers in a fourteen-week intervention that relied on data
collected via missed calls from viewers and callbacks made to them. We
present the design of our experiment, describe the challenges in deploying
this experiment, and discuss overall ndings. All three distribution
channels were successful in targeting the community; mobile shops had
access to most community members but the community health workers were most
successful in getting videos out to those who were most interested in
viewing them. Many participants were motivated to distribute the videos for
the bene t of community. However, the number of missed calls received
decreased over time, suggesting the exploration of alternative mechanisms
to extrinsically motivate intermediaries and viewers for broader video
distribution.
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