Chatty
Mon, 31 Jul 2006 11:48:03 -0700
Wal-Mart announced that they will soon be offering customers a new
discount item: Wal-Mart's own brand of wine. The world's largest retail chain
is teaming up with E&J Gallo Winery of California, to produce the spirits at an
affordable price, in the $2-5 range. Wine connoisseurs may not be inclined to
throw a bottle of Wal-Mart brand into their shopping carts, but "there is a
market for cheap wine", said Kathy Micken, professor of marketing. She
continued, "But the right name is important." Customer surveys were conducted
to determine the most attractive name for the Wal-Mart brand. The top surveyed
names in popularity are: 10. Chateau Traileur Parc 9. White Trashfindel
8. Big Red Gulp 7. World Championship Riesling 6. NASCARbernet 5. Chef
Boyardeaux 4. Peanut Noir 3. I Can't Believe It's Not Vinegar! 2. Grape
Expectations And the number 1 name for Wal-Mart Wine... 1. Nasti Spumante
According to Micken, "The beauty of Wal-Mart wine is that
it can be served with either white meat (Possum) or red meat (Squirrel).â
Do what you want, be who you are & say what you feel because, those who
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