Ali Zulfakar
Sat, 10 Jun 2000 19:38:14 -0700
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PAS : KE ARAH PEMERINTAHAN ISLAM YANG ADIL
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SPORTS COMPANY WITHDRAWS AD SHOWING MUSLIMS "PRAYING" TO BASKETBALL
(WASHINGTON, DC, 2/22/2000) - Alhamdulillah (praise be to God). CAIR
announced today that a leading sports information provider agreed to stop
using an advertisement that offended Muslims. The "Total Devotion" ad by
North Carolina-based Total Sports, Inc. (http://www.totalsports.net/),
showed a group of Muslims "praying" to a basketball. It appeared in
publications such as "The Sporting News" and on the Internet.
In a letter to Total Sports, CAIR noted that it had received a number of
complaints from Muslims offended by the ad's use of Islamic religious
rituals. CAIR asked that the advertisement be pulled and that a formal
apology be issued to the American Muslim community. The letter also
suggested religious sensitivity training for marketing staff.
In response, Total Sports CEO Frank Daniels III wrote: "Total Sports did not
intend to offend anyone with its depiction and certainly apologizes if the
advertisement did so. We do not intend for the image to appear again."
"It is to Total Sport's credit that it responded immediately and positively
to American Muslim concerns," said CAIR Board Chairman Omar Ahmad. Ahmad
added that CAIR has a long history of challenging defamation of Islam and
Muslims in advertisements. For example:
Phoenix-based DoubleTree Hotels Corporation agreed to alter television ads
considered offensive to Muslims. In the ads, hotel employees dressed in
"Arabian" clothing were shown "praying" to guests. (1995)
Timeslips Corporation agreed to alter a print ad in which rows of executives
"prayed" to a box of software. (1994)
California-based GoTo.com agreed to withdraw an advertisement that Muslims
considered offensive. The ad showed an image of Muslim men performing
prayer. Below the picture, the text read: "With our search on your site, you
can build a more loyal following...Okay, so they won't worship you, but
they'll come back to your site more often." (1999)
Anheuser-Busch apologized to the Muslim community for use of an Islamic
religious phrase printed on the tank-top of a model in a beer commercial.
Muslims are forbidden to drink alcohol. (1994)
Oregon-based athletic shoe manufacturer Nike, Inc., agreed to remove an
offensive billboard. The billboard featured a picture of a basketball player
with the headline "and they called him Allah." (1995)
In another incident that had repercussions throughout the Muslim world, Nike
recalled an athletic shoe with a logo that resembled the Arabic word
"Allah." (1997)
MasterCard International withdraws a Canadian television commercial that
mocked Islamic prayers. (1996)
The Colorado Lottery Commission agreed to pull radio advertisements
referring to the Prophet Muhammad, when informed that the reference was
offensive because Islam forbids all forms of gambling. (1998)
The House of Seagrams canceled a print ad campaign for an alcoholic drink
that featured the Taj Mahal, a classic example of Islamic architecture.
(1995)
Miller Brewing Company pulled a commercial in which a character named "Omar"
was drinking beer. (1996)
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Pengirim: "Ali Zulfakar" <[EMAIL PROTECTED]>