Re: [Internetradio] [ODXA] More on BBCWS budget issues -- shortwave likely to face further cuts

[John Figliozzi]

Others may have already noted this, but there is an element of the  
"chicken/egg" dichotomy in the BBC's analysis.  So, which is it?  Is  
the BBC reducing shortwave because listenership on that platform is  
down?  Or is shortwave listening down because the BBC is (has been)  
reducing its shortwave presence?

The answer is probably yes.

John Figliozzi
Halfmoon, NY

On May 24, 2010, at 4:48 PM, Richard Cuff wrote:

Peter Horrocks, World Service director, was recently interviewed by
the Financial Times.

Key comments pulled from the article:

"The BBC World Service must look to transfer more of its message to
the world online and on to mobile telephones in order to counter
potentially severe budget cuts and a sharp decline in its traditional
shortwave audience...a reduction in the budget for expensive shortwave
transmissions that reach most parts of the globe is one of the
motivations for a reshaping of the BBC’s overseas operations."

Horrocks cited a global audience survey which showed that while the
overall number of people listening to, watching or reading BBC
broadcasts online had gone up slightly from 238m to 241m in 2009-10,
the World Service radio shortwave audience had fallen 9 per cent from
177m to 161m.

You'll have to register with the FT for the full article; its URL is
http://www.ft.com/cms/s/0/0337712a-666f-11df-aeb1-00144feab49a.html

--
Richard Cuff / Allentown, PA  USA

International broadcasting / shortwave blog:
http://www.intlradio.blogspot.com


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