Re: [Internetradio] Inside Music Media: NPR's War Against Radio

[Rob de Santos]

Agreed Rich.   The share between costs and revenues of NPR and the affiliates is
where the rubber meets the (internet) road.  I'm just wondering, in light of the
CEO's comments what the agenda is.  

 

--
-Rob de Santos

 

From: Richard Cuff [mailto:rdc...@gmail.com] 
Sent: Thursday, June 10, 2010 10:57 PM
To: rdesan...@afana.com; Internet radio discussion
Subject: Re: [Internetradio] Inside Music Media: NPR's War Against Radio

 

At issue is the value-added provided by a local radio station.

For the NPR flagship AM and PM programming, that value added is probably 10-15%
of the total value to the listener -- the local news, traffic reports, and
weather...based on the relative local / national split of each hour of
programming.

Who should pick up the bandwidth costs for streaming audio?  NPR?  The local
station?  Today the local station provides the bandwidth for live audio, but the
on-demand audio is split...some is hosted by NPR, some NPR programs have their
audio hosted either by local stations or other entities (think of cartalk.com).

That push-pull relationship is one that will be interesting to watch as
non-traditional platforms increase in importance.

Sure, NPR could bypass the local stations, but NPR wouldn't then receive
carriage fees from them...

RC

On Thu, Jun 10, 2010 at 6:28 PM, Rob de Santos <rdesan...@afana.com> wrote:

I think NPR has the digital part mostly right.  The affiliate stuff is probably
the harder part.  Of course, it could be that the maybe those at the
headquarters of NPR no longer think they need the affiliates the way they used
to and some change in the relationship is coming.  

 

 


_______________________________________________
Internetradio mailing list
Internetradio@hard-core-dx.com
http://montreal.kotalampi.com/mailman/listinfo/internetradio

To unsubscribe:  Send an E-mail to  
internetradio-requ...@hard-core-dx.com?subject=unsubscribe, or visit the URL 
shown above.