Is FM listening fading away in Abu Dhabi? If so, I get it. If not, this just seems like a cost cutting move which is justified by suggesting “other media”, i.e. smartphones as the excuse.
Once it was FM that made shortwave obsolete. Now it is shortwave as an alternative to FM? Deep in the bowels of the BBC: A: the bosses want to drop FM in Abu Dhabi. They need a press statement. B: just take the one I wrote last year and switch around the outlets. Put FM where shortwave was and put smartphones where FM was and send it upstairs. A: done. B: time for lunch. -- -Rob de Santos From: Internetradio [mailto:internetradio-boun...@hard-core-dx.com] On Behalf Of Richard Cuff Sent: Tuesday, June 23, 2015 3:37 PM To: Internet radio discussion Subject: [Internetradio] BBC World Service to cease broadcasting in Abu Dhabi | The National Interesting in that FM has represented the "first generation" of how BBC has been reaching audiences after de-emphasizing shortwave, and now even FM is considered a sub-optimal approach there. While not explicitly stated, smartphone usage there is probably quite high, and that's likely what the BBC is banking on... Richard Cuff / Allentown, PA USA Shared link: http://www.thenational.ae/uae/bbc-world-service-to-cease-broadcasting-in-abu-dhabi
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