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[MLL] The Degradation of Culture

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Robert Kurz

The Degradation of Culture


To most people, a fundamental critique of the modern economy seems to be as
insane as an attempt to go through the wall instead of the door. Indeed, if
viewed from a distance, this economy seems to have all the characteristics
of insanity, but since the criteria of the capitalist machine have been
generally internalized, they are accepted as normal. For when the insane are
a majority, then insanity becomes a citizen's duty. Under this pressure, the
critique of society retreats from the field of economics and searches for an
alternative. Especially the left does not like it, when someone drills into
the nerve of the ruling economic conditions: It hurts, when one is reminded
of one's own unconditional surrender. That is why the theoretically disarmed
left prefers to denounce any serous critique of the market, of money, and of
the fetishism of commodities as an old-fashioned and unfruitful "economism"
that one personally has long since left behind.

And with what does a critique of society occupy itself with, when it really
is no longer what it is? In the past, the major field of evasion was
politics. There was even the claim of regulating the common affairs (and
also even the economy) of the commodity-producing system with a "discourse
of reason" by the members of society within the political institutions. Of
that, there remains almost nothing. Politics has long since been degraded to
a dependent, secondary functional sphere of the totalitarian economy. Today
the capitalist end in itself has eaten away the earlier assumed "relative
independence" of politics. Because of this, the critique of society in the
postmodern era flees from politics into culture, just as it previously fled
from economics into politics. The postmodern left has become "culturalistic"
in every respect and in all seriousness believes that it can somehow act
"subversively" in the area of art, mass culture, the media, and the theory
of media, whereas it has practically given up the critique of capitalist
economy and only listlessly mentions it.

But no matter in what area of society the
now-silent-about-critical-economics left flees, the capitalist economy is
always there and scornfully grins at it. It is indeed correct, "that this
economy has divorced itself from society," as the French social critic
Viviane Forrester has written in her book about "the terror of the economy."
However, capitalism has only forgotten society in a social sense, but
without having released it from its clutches. On the contrary, the
totalitarian economy jealously keeps watch so that nothing on earth occurs
which does not directly serve the profit-maximizing end in itself. And at
the present, that also applies to culture.

The modern economy accordingly developed to the same extent as the
capitalist sphere of industrial production split off from the rest of the
areas of life. Culture in its broadest sense seemed to be an
"outer-economic" activity which was banned as mere refuse of life into the
so-called "leisure time." That was the first degradation of culture in the
modern era: To a certain extent, it transformed itself into a nonserious
activity and a mere "residual time." But as soon as capitalism completely
ruled the material reproduction of society, its insatiable appetite expanded
to the immaterial elements of life and it began to collect the split-off
areas piece by piece and subjugate them under its inherent business
administrative rationality as much as possible. That was the second
degradation of culture: it was industrialized itself.

What Marx said about the transformation of material production was thereby
repeated, for culture also experienced the transition from the "formal" to
the "real" subsumption under capital: At first, the cultural assets were
included only formally, then afterwards as real objects of buying and
selling by the logic of money. So in the course of the 20th century their
creation
increasingly became based a priori on capitalist criteria. Capital did now
no longer just want to be the agent for the circulation of cultural assets,
instead it wanted to control the total process of reproduction. Art and mass
culture, science and sports, religion and erotica were increasingly produced
like automobiles, refrigerators, or washing powder. With that, the producers
of culture lost their "relative independence." The production of songs and
novels, scientific discoveries and theoretical reflections, movies, pictures
and symphonies, and sports and spiritual events could likewise take place
only as a production of capital (surplus-value). That was the third
degradation of culture.

At any rate, in the era of prosperity after the Second World War there
existed a social buffer, which partially protected culture in many countries
from the total grip of the economy. That was the mechanism of Keynesian
redistribution. "Deficit spending" did not only feed military armaments and
the welfare state, but also certain areas of culture. Of course, the state
subsidization placed strong limits on the independence of culture. However,
the control by the state was open to discussion by the public and not
complete: One can talk to officials and politicians in the event of a
conflict, but not with the non-subjective "laws of the market." With the
mediation of "culture Keynesianism", a part of cultural production was only
indirectly dependent on the logic of money. As long as radio and television,
universities and galleries, artistic and theoretical projects were state
managed or subsidized, they did not directly have to subjugate themselves
under business administrative criteria and there existed certain margins for
critical reflection, experiments, and minor "unprofitable arts," without the
threats of immediate material sanctions.

This situation has completely changed since the beginning of the new world
crisis and the therefore concurrent neo-liberal campaign. The end of
socialism and Keynesianism had to hit culture the hardest, for of course the
funds were first cut here. The states have not disarmed militarily, but
culturally. For a small part of the cultural spectrum, private sponsoring
has taken the place of government support. There are no longer any social
and cultural civil rights, but only the charitable capriciousness of the
capitalist winners. The producers of culture are subjected to the personal
moods of the moguls of capital and mandarins of management, for whose bored
wives they serve as hobbies and pastimes. Like the court-jesters and
servants of the Middle Ages, they have to wear the logos and emblems of
their masters in order to be useful for marketing.

For the vast majority of the arts, sciences, and cultural activities of all
sorts, not even the humiliating and arbitrary sponsoring is no longer
possible. They are presently subjected directly and unfiltered to the
mechanisms of the market to such an extent as never before. Scientific
institutes and sports clubs must go to the stock market, universities and
theaters must make profits, and literature and philosophy must bear the
criteria of mass production. Only that, which is useful as an offer for the
recreational activities of helots of the market, reaches the large channels
of distribution. Accordingly grotesque distortions occur in the gratuities
for cultural achievements: While soccer and tennis players receive earnings
in the millions, the producers of critique, reflection, portrayal and
interpretation of the world sink down to the status of toilet cleaners. By
means of capitalist rationalization of the media, low wages, "outsourcing,"
and business administrative slave driving are applied to the cultural
sphere.

The result can only be the destruction of the qualitative contents of
culture. Poorly paid, socially degraded and hounded culture and media
workers logically produce miserable products; that applies to this area as
well as any other. In addition, the brutal reduction towards the shortened
time horizon and the mass distribution of the market reliably eliminates
anything that wants to be more that a one-way product. Soon we will find in
bookstores only pitiful soft pornos, cookbooks, and esoteric works for the
depraved middle class. The unleashed logic of money also leaves behind a
trail of destruction in the sciences. Because they can in their nature not
be market conform, the human and social sciences are being rooted out of the
academic services like weeds. Above all, the institutes of history are
subjected to the "mobbing" and withholding of means because the ahistoric
market no longer needs a past. Total natural science takes the place of
philosophy and social theory once and for all; but also within the natural
sciences, pure research is being devalued and strangulated in favor of the
commissioned research of capital.

These tendencies also necessarily lead to the collapse of cultural
subjectivity in the bourgeois society, just as they have already devalued
political and religious subjectivity without having put anything new in its
place. Today, not even a conservative "is" conservative any longer; he or
she is just somebody that sells conservatism like others sell tomato paste
or shoestrings. Particularly the current orthodox pope turns out to be a
marketing specialist for religious events; soon the churches and sects will
go to the stock market and market religions according to the principles of
shareholder value. Artists and scientists are now experiencing the same
desecration of their personality. If they hurry ahead in obedience by
thinking and producing a priori in the categories of saleableness, then they
have already lost their cause and can only ratify their self-abandonment,
like the successful artist Baselitz did in a moment of truth when he turned
his paintings toward the wall.

The "economism" is not a faulty and one-sided thinking of incorrigible
Marxists; it is instead the real tendency of the ruling order of society
toward economic totalitarianism, which is perhaps having its largest and
last thrust. However, capitalism cannot exist on its own footing. Just as
the pharmaceutical industry loses its last source of knowledge and material
when the rain forests are finally destroyed, so must the culture industry
desiccate when it cannot tap any more creative subcultures because the
commercial independence of the masses has finally

died out. A society, which only consists of panting, obtrusive salespersons
and cannot reflect upon itself, has also become socially and economically
intolerable.

For the producers of culture, art, and reflexive thinking, there is no more
reason to place themselves at the disposal of the miserably paying and
high-handed capitalism and to fish for compliments in the postmodern desert
of the market. If they still possess a remainder of self-respect, they have
to emigrate inwardly and at least secretly declare their irreconcilable
hostility to the criteria of the market. This intention must not be passive;
it must become active.  Perhaps the cultural producers should form
themselves into anticapitalistic groups, cooperatives, guilds, clubs, and
associations that do not want to sell anything, but instead save cultural
resources from the barbarism of the market. By uniting with the injured and
insulted, and giving social misery a cultural expression instead of chiming
in with the happy positivism of the postmodern optimists, this intention
will especially distinguish itself from culture conservatism, which is
always conform to power.


Robert Kurz
1998


Translation by R.T.



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