Mister Coke
Sat, 21 Nov 2009 16:35:25 -0800
By Greg Bensinger and Deirdre Bolton Nov. 20 (Bloomberg) -- Playboy Enterprises Inc. needs to make strategic decisions to expand the mens magazine publisher in the coming decade, according to former Chief Executive Officer Christie Hefner.
The key is to make the moves that will make sure that the brand is bigger in 10 years than it is today, Hefner told Bloomberg Television today when asked whether Playboy should be sold to Iconix Brand Group Inc. Playboy has held talks with Iconix about a possible sale, two people close to the situation said this month. The Chicago-based company has been seeking a buyer since June when Scott Flanders was appointed CEO, a person close to the situation has said. Ideally, you want strategic partners that will leverage their expertise in the different lines of business that Playboy is in, said Hefner, 57, who is the daughter of Playboy founder Hugh Hefner. In a subsequent interview she declined to comment on whether Playboy was for sale or whether it had spoken with New York-based Iconix. Hefner was CEO from November 1988 until January of this year. Iconix is very strong in the licensing space, said Hefner in the TV interview. Theyre not a media company. Playboy added 13 cents, or 3.5 percent, to $3.84 at 4:03 p.m. in New York Stock Exchange composite trading. The shares have gained 78 percent this year. http://www.bloomberg.com/apps/news?pid=20601087&sid=a3Ii52z3v54s&pos=7 -- Mister Coke [Non-text portions of this message have been removed] ------------------------------------ Yahoo! Groups Links <*> To visit your group on the web, go to: http://groups.yahoo.com/group/pml1/ <*> Your email settings: Individual Email | Traditional <*> To change settings online go to: http://groups.yahoo.com/group/pml1/join (Yahoo! ID required) <*> To change settings via email: pml1-dig...@yahoogroups.com pml1-fullfeatu...@yahoogroups.com <*> To unsubscribe from this group, send an email to: pml1-unsubscr...@yahoogroups.com <*> Your use of Yahoo! Groups is subject to: http://docs.yahoo.com/info/terms/