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Re: Excellent News for LOD: Yahoo Provides Tool for RDFa+GoodRelations for Site Owners

Martin Hepp (UniBW)
Wed, 15 Jul 2009 14:05:01 -0700

Hi Seth:

Well at first blush this is good news.  But then why do we want to use
a  vocabulary like product:listPrice which is locked to a specific
yahoo domain: http://search.yahoo.com/searchmonkey/product/ ?  Is
Google going to come along with another different word for that?  Then
which one does a catalog owner choose?


Note that the Yahoo "product" vocabulary is a legacy from earlier vocabularies. You can use pure GoodRelations for 99% iof the current usages of that vocabulary and it will be equally honored by SearchMonkey, afaik. Make sure you click on the "RDFa + GoodRelations" tab at

http://developer.search.yahoo.com/help/objects/product

So you can also use

   <div rel="gr:offers">
      <div typeof="gr:Offering">

     <!-- Two price specifications: a list price and a sale price -->
     <div rel="gr:hasPriceSpecification">
         <span property="gr:hasCurrencyValue">34.99</span>
         <span property="gr:hasCurrency">USD</span>
     </div>


etc.

I will publish a more complete example at

http://www.ebusiness-unibw.org/wiki/GoodRelations_Examples

shortly.

 Is
Google going to come along with another different word for that?  Then
which one does a catalog owner choose?


I am currently in contact with Google and trying to communicate the advantages of using standard vocabularies for meta-data, and I think there are strong arguments.

Also note that it is fairly easy to transform any Google-specific mark-up into standardized GoodRelations mark-up, and that several related tools are in the making.

Best
Martin


Seth Russell wrote:
Well at first blush this is good news.  But then why do we want to use
a  vocabulary like product:listPrice which is locked to a specific
yahoo domain: http://search.yahoo.com/searchmonkey/product/ ?  Is
Google going to come along with another different word for that?  Then
which one does a catalog owner choose?

Re this example from the referenced page:

<div typeof="product:Product"
    xmlns:product="http://search.yahoo.com/searchmonkey/product/";
    xmlns:rdfs="http://www.w3.org/2000/01/rdf-schema#";>

    <span property="product:listPrice">27.99</span>
    <span property="product:currency" content="USD" />

    <span property="rdfs:label">Startech Serial ATA Cable - 45.72cm - Red</span>
</div>

--
Seth Russell
www.speaktomecatalog.com


On Thu, Jul 9, 2009 at 8:24 AM, Martin Hepp (UniBW)
<martin.h...@ebusiness-unibw.org> wrote:
Dear all:

Great news: ANY site owner in the world has now a clear incentive to add 
GoodRelations meta-data in RDFa to his/her page:

As of now, Yahoo will display price and offering details and other
meta-data of any e-commerce Web page if the site owner uses GoodRelations 
vocabulary elements.

Previously, such data was only used within special applications
developed in the Yahoo ecosystem. Now, every site owner can add
meta-data to enhance the search results of offers in Yahoo.

Just go to

http://developer.search.yahoo.com/help/objects/product

and click on the tab "RDFa - GoodRelation".

The tool generates mark-up patterns for copy-and paste into xhtml page content.

Thanks to Peter Mika and everybody at Yahoo for this initiative! It will
for sure help lower the entrance barrier for any business to use
Semantic Web technology in general and GoodRelations in particular.

Screenshots are at

http://www.ebusiness-unibw.org/wiki/GoodRelations_and_Yahoo_SearchMonkey

Best wishes

Martin

--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  mh...@computer.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
        http://www.heppnetz.de/ (personal)
skype:   mfhepp
twitter: mfhepp

Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
========================================================================

Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/

Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-hepp

Tool for registering your business:
http://www.ebusiness-unibw.org/tools/goodrelations-annotator/

Overview article on Semantic Universe:
http://tinyurl.com/goodrelations-universe

Project page and resources for developers:
http://purl.org/goodrelations/

Tutorial materials:
Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on 
Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009






--
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  mh...@computer.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
        http://www.heppnetz.de/ (personal)
skype:   mfhepp
twitter: mfhepp

Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
========================================================================

Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/

Talk at the Semantic Technology Conference 2009:
"Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-hepp

Tool for registering your business:
http://www.ebusiness-unibw.org/tools/goodrelations-annotator/

Overview article on Semantic Universe:
http://tinyurl.com/goodrelations-universe

Project page and resources for developers:
http://purl.org/goodrelations/

Tutorial materials:
Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on 
Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009






--
--------------------------------------------------------------
martin hepp
e-business & web science research group
universitaet der bundeswehr muenchen

e-mail:  mh...@computer.org
phone:   +49-(0)89-6004-4217
fax:     +49-(0)89-6004-4620
www:     http://www.unibw.de/ebusiness/ (group)
        http://www.heppnetz.de/ (personal)
skype: mfhepp twitter: mfhepp

Check out the GoodRelations vocabulary for E-Commerce on the Web of Data!
========================================================================

Webcast:
http://www.heppnetz.de/projects/goodrelations/webcast/

Talk at the Semantic Technology Conference 2009: "Semantic Web-based E-Commerce: The GoodRelations Ontology"
http://tinyurl.com/semtech-hepp

Tool for registering your business:
http://www.ebusiness-unibw.org/tools/goodrelations-annotator/

Overview article on Semantic Universe:
http://tinyurl.com/goodrelations-universe

Project page and resources for developers:
http://purl.org/goodrelations/

Tutorial materials:
Tutorial at ESWC 2009: The Web of Data for E-Commerce in One Day: A Hands-on 
Introduction to the GoodRelations Ontology, RDFa, and Yahoo! SearchMonkey

http://www.ebusiness-unibw.org/wiki/GoodRelations_Tutorial_ESWC2009




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