Japanese ladies spray
away from legs to Nicodass


By Ryann Connell
Staff Writer

December 5, 2003



Japanese women have long had an affinity for their pantyhose, with some even wearing them while in their swimsuits.

So it shouldn't come as a surprise to hear that one of the most successful products for women in 2003 allows them to enjoy the look and feel of pantyhose without having to go through the trouble of actually having to wear them.

Air Stocking, according to Josei Seven (12/18), is a silk powder spray they use to coat their legs so it appears as though they're actually wearing pantyhose. The spray can also be rubbed in by hand to hide unseemly blemishes or spots.

Coming in three different colors, women have scooped up over 1 million packs of Air Stocking since it went on sale in February.

"Pantyhose confine the legs and don't let people see the nail polish on your toes, but there're loads of women who don't like baring their legs," a spokesman for Nishin Medico, the company that produce Air Stocking, tells Josei Seven. "I suppose we've been a hit because we've let women bare their legs and have their pantyhose, too."

Also relieving a burden for the babes this year was the Nubra, a brassiere made up of two cups and lacking the traditional side and shoulder straps.

Delivering on its promise to make women's breasts look bigger but still give them a natural feeling, the Nubra confounded its knockers and became a hit as soon as it hit stores in March.

With over 210,000 sold, Japan now accounts for half the global sales of Nubra.

"It's a product that Japanese women have been looking for," a spin doctor from Gold Flag, Japan's Nubra agent, tells Josei Seven. "Now they can enjoy making bold fashion statements without having to worry about exposing what they don't want to."

Also proving one for the birds this year was the unfortunately named Nicodass. It's a nicotine-flavored chewing gum that rode on the winds of the anti-smoking winds belatedly blowing through Japan. Though not specifically designed for those who want to butt out, many have reported the gum helped them spurn smokes.

Despite a pricetag double that of normal gum, Nicodass sales this year are expected to top 3.5 billion yen.

"Smokers also tend to chew gum," a Kanebo Foods Marketing man tells Josei Seven. "We thought that if smokers are going to chew gum, they may as well have a gum that serves a purpose, and that seems to have given birth to a hit."



WaiWai stories are transcriptions of articles that
originally appeared in Japanese language publications. The Mainichi Daily News cannot be held responsible for the contents of the original articles, nor does it guarantee their accuracy. Views expressed in the WaiWai column are not necessarily those held by the Mainichi Daily News or Mainichi Newspapers Co.
 
Charles Mims
http://www.the-sandbox.org
 
 
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