t-and-f: Interesting tracking and timing system

[mikeprizy]

March 8, 2007
 
 
IPICO SPORTS LAUNCHES NEW SPORTS TRACKING 
AND TIMING SOLUTION

System benefits participants, coaches, spectators and more

 

PEORIA, ll.—IPICO Sports has launched a new turnkey tracking and timing 
solution for use in the global sports industry that is more accurate, more 
reliable, less expensive and easier to use than other systems currently used to 
collect data during active sports events.

IPICO Sports uses technology developed by IPICO Inc., a world-leading Radio 
Frequency Identification (RFID) solution supplier. The hardware offers 
performance advantages over alternative technologies when dealing with the 
challenging environments inherent in active sports events.

The people behind IPICO Sports have taken this proven technology a step 
further—using their decades of sports management knowledge to provide a turnkey 
solution. They create customized software that manages the data, and then 
instantly communicates it to spectators, the media, participants and coaches.

The technology has been successfully introduced to the industry in a variety of 
sporting events, most recently providing timing and information management 
services to the U.S.A. National Cross Country Championships and World Cross 
Country Team Trials on Feb. 10, 2007, in Boulder, Colo.

“It was terrific,” said global running aficionado Brendan Reilly. “We were 
getting instant updates and information, which kept the spectators engaged. The 
steady stream of split times and time gaps among the leading runners in each of 
the races helped boost the excitement.”

The new technology is significantly less expensive than competitive solutions. 
“This system costs a third of what sporting events are used to paying,” says 
CEO Mark Herbst. “Race directors can provide splits at every mile for what they 
were paying to track one or two splits per race.”

The technology is designed for cycling, running, swimming, Nordic and other 
events—including multi-stage and multi-sport races. IPICO Sports also plans to 
penetrate unserved markets at the sports club and scholastic levels, addressing 
fitness and performance enhancement and wellness enterprise solutions.



About IPICO Sports

Peoria, Ill.-based IPICO Sports combines years of sports management experience 
with innovative technologies to help sport and event providers improve the 
level of services they offer to athletes, spectators, the media, commentators 
and other participants. We use the latest Radio Frequency Identification (RFID) 
technology in conjunction with information management and communication tools 
to design custom solutions that capture, manage and distribute results in the 
active sports, wellness and recreation markets. 

Visit us at www.ipicosports.com.

 

CONTACT:        Philip Lockwood
                           +1-309-672-6442
                           [EMAIL PROTECTED]