[ubuntu-art] [Fwd: [ubuntu-marketing] Use of term "brand" versus "identity"]

[Thorsten Wilms]

Hi!

-------- Forwarded Message --------
> From: Mark Shuttleworth <m...@ubuntu.com>
> To: Ubuntu Marketing <ubuntu-market...@lists.ubuntu.com>,
> des...@lists.canonical.com <des...@lists.canonical.com>, Canonical
> Marketing Team <canonical-market...@lists.canonical.com>, Jono Bacon
> <j...@ubuntu.com>
> Subject: [ubuntu-marketing] Use of term "brand" versus "identity"
> Date: Mon, 08 Mar 2010 10:31:59 +0000
> 
> Hi folks
> 
> Several people have written to me correcting our use of the term
> "Branding". They point out that what we are really refining here is our
> identity.
> 
> So, please can we use the term "Ubuntu Identity" going forward, when we
> are referring to:
> 
>  - palettes,
>  - styling, themeing
>  - fonts
>  - web and desktop
>  - visual design
> 
> The correct use of "Brand" is when we're referring to the way we are
> perceived. *Hopefully* that converges with our assumed brand values
> (reliable, precise, free, collaborative for Ubuntu, and adding
> accountable and adroit for Canonical).
> 
> Mark
> 


-- 
Thorsten Wilms

thorwil's design for free software:
http://thorwil.wordpress.com/


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