***note: this email does not reflect the opinions of All Media Guide or its
parent company, Alliance Entertainment.***

To whom this may concern,

I worked very passionately on the DEMF last year, working side by side with
Mr Tim Price, a very dedicated man whose work for the electronic scene in
this city runs deep and can be touched by no one. My dedication and loyalty
to the festival was to the point where I went roughly 50 hours straight
without sleep. And there were many others like myself who worked like dogs,
unpaid, so we can have something to be proud of, something to call OURS.
Something that would put Detroit on the map for three days. To remind people
that Detroit still has something to say.

In this regard, Pop Culture should receive due credit. While Tim and company
were toying away with ideas at 4am on how to make things look better, they
were all asleep because they had to look their best the next day.

Anyways, enough about last year. Let's move on to this year.

TO THE PEOPLE AT FORD: You want to talk about bottom line and target
marketing? Let's do it. Your car, correct my assumption if I am wrong, is
targeted at the digital generation. The refreshing, exciting youth of
America aimed at living fast and free. Most of the people you are targeting
at this festival thrive on a culture that is often misunderstood and deeply
rooted in the underground. Moby is a four letter word that is liable to get
your mouth washed out with soap in some cliques. The removal of one of the
underground's prominent figures is an ill-fated gesture which will not rest
easy on the minds of many of the members of the demographic you are trying
to reach. Let's face it: people root for the guy on the indie label, rather
than the major label guy. Carol Marvin's "credibility" with the scene has
only recently manifested itself and has done so on the laurels of others
(too numerous to mention here, but if needed I would gladly expand on this).
Especially Carl. The reinforcement of Carol just isolates the many people
who support Carl, myself included

TO THE DETROIT CITY EMPLOYEES: I realize that your long standing
relationship with Carol Marvin puts you in an uncomfortable position. As
employees of the city, your will should be that of your constituents.
However, I beg you to reconsider your options for the sake of the festival.
The inner circle of Detroit techno parallels that of elephants,the mafia and
mothers: they don't forget things easily. The removal of the man who is
considered by many to be the Miles Davis of techno is a very poor move, not
only to establish good will and relationships with the artists of this
city...but does not help the image of Detroit as investing in the future of
the same culture it helped to develop.

I'm not sure if you are aware of this fact, but the news of Carl's dismissal
has been in the press world wide; spanning Rolling Stone, MTV, SonicNet, NME
(UK) and various other media publications. This is not just a local issue,
this is something that has an effect on Detroit's international presence.
People who would otherwise travel from European countries will not be here
next year, or at least not in the same numbers. This could hurt the possible
tourist revenue that the festival could be generating.This is not making
Detroit look good. At all.

TO POP CULTURE MEDIA: Nothing good will come to you through this. Your
credibility with the majority of
artists in this city has been ruined. Your reluctance to speak out on these
issues (nice auto-reply message you've been sending everyone) only further
reinforces everything everyone is thinking.

You are cowards; riding the backs of others to get where you are today.
Sucking away like ticks and leeches at the very source of this city's
inspiration. Your manipulation is cold, calculated and cunning...but not to
be respected by anyone who gives a damn about this music. Everything you
have done will come back to haunt you. Karma has a way of doing things to
people like yourselves.

Your timing was a brilliant publicity move. I can't believe no one
acknowledges this. Fire the man who has the dream and the vision, cause a
major ruckus which will generate more curiosity from people who are
unfamiliar with this music/culture.
I have to give you credit, I have NEVER seen anyone do something so STUPID
in public before, especially of this magnitude.
Your ignorance should be celebrated and used as an example for other people.

Like I said above, Detroit people are VERY proud and have this peculiar
habit of weeding out false people, and not forgetting. Ask Mad Mike. Ask
Rolando. Remember the ruckus behind "Jaguar"? I'm sure you don't, but many
people do. The voice of the people WILL be heard, and I personally will not
rest easily until your position with the DEMF has been removed, or at least
the reinstatement of Carl Craig has happened.

Detroit does not need pop culture, we have a culture of our own.

If you would like me to expand upon any of these topics, feel free to
contact me.

Thank you for your time.

Rob Theakston


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