Interesting... personally, I thought the tie-in with electronic music was a rather strategic marketing move on Ford's part, for the Focus. (I thought the "Detroit Techno" commercial with No UFO's in the background was much cooler than the one with 4 passengers holding full cups of coffee, simplying saying, "Dude!") The Focus has become somewhat popular with a clientele which has a pre-occupation with import/tuner car performance. A very good portion (I daresay a majority) of those sport-compact-performance car enthusiasts are also avid listeners of electronic music. Granted, I use the term "electronic music" very vaguely here (in that it is not limited strictly to techno, let alone 313-based techno for that matter). Anyone who has seen the flick "The Fast & The Furious" may have been sharp enough to take notice of that. Hollywood aside, I can count a couple of large scale car shows where electronic music has been integrated into the event itself. That's not to say that Ford (or any other automaker) was the best possible sponsor for DEMF, but I've always noticed a strong association between music and automobile. I would find it hard to dismiss that notion, especially in Detroit of all places.
Matt E-mail: [EMAIL PROTECTED] Web Site: http://www.magicmattkelly.com > The Ford Focus marketing team is moving away from music-oriented marketing > to programs that highlight the car's actual driving features, said Mark > Schirmer, manager of Ford car public affairs.The festival takes place at > Hart Plaza, underneath the GM sign atop the Renaissance Center. If no U.S. > automaker sponsors the festival, the door is open to foreign competitors, > Bowens said. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
