http://www.guardian.co.uk/arts/news/story/0,11711,1026308,00.html
from the article:
"Through the mid-1990s these club promoters were global brands, doing
big festivals and brand extensions. Now we are moving away from the
overblown to the grassroots and the up and coming DJs. People no longer
want to listen to cheesy anthems...."
this "news" is the best I've heard in ages... if the prediction comes
true. The lack of connection at "superstar" DJ gigs just got worse and
worse. I'm more than happy to watch the Keoki's of the world die on
the vine, while the guy playing REAL tracks at local bars and weeklies
will always be digging deeper and harder to bring new fresh underground
music to speakers near you, (for people who actually care). Those
"stars" at the top get complacent, the club accountants start calling
the shots and the music suffers because of it - no surprise. Support
your local sound system, if you are the kind of person who likes to go
out, throw your own night at a local pub instead -- real recognizes
real.
YOU (reading this email) are the performer *and* the audience... it's
about time the DJ scene has overthrown (again) the rockstar/stadium
performance paradigm, it was getting out of hand. Can we move past the
club-branded water bottles, vacation packages, cell-phone plans and
and get back to the underground music please? That whole superclubs
thing, the lack of connection to most electronic music DJs and fans I
know was remarkable, while the underground DIY energies will
consistently remain on a low boil.
peace
Matt MacQueen
