just to pile on here for a sec (not that this topic really *needs* another post), but Dave makes a good point...
There was a Ghostly night here in San Francisco a year or two back that was filled with indie kids that one normally only sees not dancing with their arms crossed at obscure rock shows. (Further, my conversations with folks at the bar uncovered the fact that at least half the crowd knew Ghostly from their college days in Ann Arbor.) Interestingly, they did not break out Matt Dear that night, but headlined with a Dabrye hip-hop set, which seemed a good choice for the not-dancing SF indie crowd. In contrast, an Amp Fiddler show would likely draw a more typical house and hip-hop crowd, like Ayro + Bugz a couple months back. So, maybe it's not even just about *marketing*, but actually about people's taste in music?! 0d > -----Original Message----- > From: David Powers [mailto:[EMAIL PROTECTED] > Sent: Tuesday, February 03, 2004 3:20 PM > To: Phonopsia; [EMAIL PROTECTED]; [email protected] > Subject: Re: (313) Marketing Ghostly and Amp Fiddler > > > Interesting post. > > Just to put this in perspective, here in Chicago I've never > ever seen an Amp Fiddler record. In contrast, at Gramaphone > they get multiple copies of all the Ghostly stuff and it does > seem to be selling pretty well... However I wasn't really > aware that Matthew Dear was being so hyped, I really just > checked out the records because they were in the store, had > no idea he got written up in Rolling Stone or is supposed to > be some next big thing. > > I haven't really heard mention of Amp Fiddler outside the 313 > list. I did turn a couple of my hiphop-head friends on to > Amp Fiddler however. The thing is, in the US, the > "Urban/R&B" style is really very corporate and Amp Fiddler > probably would have a harder time going over here the way he > might be able to in the UK. The market for more indy urban > sounds is rather small, like a minority of people that might > dig on underground hiphop. Amp Fiddler would need to get > played by Clear Channel and the like to have a chance in the > US urban market. Ghostly International, on the other hand, > probably will go over with people that are used to looking a > little more out of the mainstream for their records, which > means techno fans but maybe also a bit of indie-rock type > crossover. That is how it appears to may but maybe somebody > has a different take on it??? > > ~Dave > > ---------- Original Message ------------- > Subject: (313) Marketing Ghostly and Amp Fiddler > Date: Tue, 3 Feb 2004 20:01:27 -0000 > From: "Phonopsia" <[EMAIL PROTECTED]> > To: <[EMAIL PROTECTED]>, <[email protected]> > > > ----- Original Message ----- > From: "Thomas D. Cox, Jr." <[EMAIL PROTECTED]> > To: <[email protected]> > Sent: Tuesday, February 03, 2004 5:28 PM > Subject: RE: AW: (313) Derrick May quote and the Death of Techno > > > > all i know is that amp fiddler's music is not in any way > > groundbreaking but we cant keep a single 12" with his name on it > > in stock. people who are into hiphop and r+b have been buying his > > records as well as all the techno and house heads who have known > > about him for a little while now. > > > It's really interesting to compare that to how the Amp > Fiddler album is > being pushed in the UK. Not sure if I've mentioned, but > 'Waltz of a Ghetto > Fly' got 4 of 5 stars in the Metro, which is a sort of > middle-of-the-road > free paper primarilly for the tube in London. It's generally > regarded as > sh*t. Anyway... they've also had large ads for the album in it and at > Stockwell station there's a full-size (five foot tall or so) > ad for the > album which I pass every day on the way to and from work. The > only thing > I've seen remotely as adventurous as this is an ad for The > Rapture's album > (which happened to occupy exactly the same spot). Meanwhile, > you see Ghostly > spending (what seems to me to be) quite a bit of money on promotion > stateside (and here but to a comparitively lesser degree), > and it's paid off > in terms of journalistic attention, DJ interest and > presumably sales judging > by the growth of the label. It'll be interesting to see > whether or not Amp > Fiddler blows up here. He's certainly had some really high > profile support > so far. > > Obviously it's hard to compare the two that closely, since > the Amp Fiddler > stuff will be accessible to a much wider audience, but I'm > still interested > to see what happens. > > Tristan > ======= > http://www.phonopsia.co.uk > [EMAIL PROTECTED] > > >
