I believe the age thing is a big factor. Which is why I was  so focused on the 
misguided marketing or promoting of techno. I think I would be safe to say that 
most electronic music is marketed towards a 25 and under crowd,,,,i.e. dance 
night clubs, raves, bars, small records stores, cliché' magazines,,etc. But for 
most larger cities and small cities the 25 to 40 crowd is the largest in 
population demographic.  

Come on we have to be honest, once we hit 30 it's hard to make it to these late 
night events with all of our other responsibilites. I'm starting to promote my 
live P.a.'s to Daytime,weekend festivals, Gallery Crawls,Park festivals, Car 
shows, Electronics or computer  events, etc. and I'm getting way better 
response not to mention better pay. WAY more people actually buy c.d's and ask 
for contact information.  The music at these events are usually reserved for 
Rock/top 40 or even some hip-hop. After getting booked I asked why aren't more 
electronic music being showcased and the event coordinator would state 
simply,,, "No one from that music approaches me". 

For 25 years techno in america has been marketed to a   demographic that's 
getting smaller and smaller and more divided. Of the number of 25 and under 
group, most are into hip-hop and top 40 and the rest are even more divided now 
days between the plethora of sub-genres within electronic music. Our techno 
shows very rarely pull progressive house heads or d-n-b crowds and vice-versa. 
An come to think of it,  Even within 25 and under crowds we're poorly marketed. 
How many 18 year old non d.j.'s actually buy vinyl? Why is it that in almost 
every University sponsered event electronic music is missing in action with the 
exception of the occasional  big name trance d.j. hear and there.? How do we 
expect for american, electronic music culture to grow,  when our music is only 
expose to such a small portion of the population. 
I guess I'm ranting now, but a bunch of us down here in the south have been 
discussing this very thing.

  
 
  

-----Original Message-----
From: robin [mailto:[EMAIL PROTECTED] 
Sent: Thursday, October 07, 2004 4:54 AM
To: 313 Org
Subject: Re: (313) Electronic music culture in America

>
>> when i first got on this list i was in my mid twenties with the world 
>> in front of me.
>> now i'm in my mid thirties with a growing family that keeps on 
>> growing.
>> much harder to go clubbing.
>
>
> Good point, how much of it is due to age?

we had a discussion with a slightly different focus last year about this. there 
was a thread that asked for anyone under the age of 25 on this list to pipe up. 
i think there was one person.

i think the rubbishing of things like electroclash on here might be an age 
thing, for example.

robin...



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