-----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Sent: Thursday, October 07, 2004 10:12 AM To: Redmond, Ja'Maul; robin; [email protected] Subject: Market elec music vs educate (Was: Electronic music culture in America)
I also believe the 'age question' and the marketing of electronic music is an important factor in the success and distribution of the music. I also get the feeling most events/clubs/artists/hypes are marketed towards an audience that is generally a lot younger than most people on the list/most people who have been into techno since the beginning. Ask the average sixteen-year old visitor of a big techno event who invented techno and I wouldn't be surprised if some say Adam Beyer or Sven Väth. I've been thinking a lot about the question whether it's worth the trouble of trying to (re)educate them kids, but I'm afraid it's a collossal task that's not realistic. So let me throw this question into the group then: If you wanted to reach a younger, less-educated crowd with the intention of giving them some insight in the history of the music, how would you go about? John > >I believe the age thing is a big factor. Which is why I was so focused on the >misguided marketing or promoting of techno. I think I would be safe to say >that most electronic music is marketed towards a 25 and under crowd,,,,i.e. >dance night clubs, raves, bars, small records stores, cliché' magazines,,etc. >But for most larger cities and small cities the 25 to 40 crowd is the largest >in population demographic. > >Come on we have to be honest, once we hit 30 it's hard to make it to these >late night events with all of our other responsibilites. I'm starting to >promote my live P.a.'s to Daytime,weekend festivals, Gallery Crawls,Park >festivals, Car shows, Electronics or computer events, etc. and I'm getting >way better response not to mention better pay. WAY more people actually buy >c.d's and ask for contact information. The music at these events are usually >reserved for Rock/top 40 or even some hip-hop. After getting booked I asked >why aren't more electronic music being showcased and the event coordinator >would state simply,,, "No one from that music approaches me". > >For 25 years techno in america has been marketed to a demographic that's >getting smaller and smaller and more divided. Of the number of 25 and under >group, most are into hip-hop and top 40 and the rest are even more divided now >days between the plethora of sub-genres within electronic music. Our techno >shows very rarely pull progressive house heads or d-n-b crowds and vice-versa. >An come to think of it, Even within 25 and under crowds we're poorly >marketed. How many 18 year old non d.j.'s actually buy vinyl? Why is it that >in almost every University sponsered event electronic music is missing in >action with the exception of the occasional big name trance d.j. hear and >there.? How do we expect for american, electronic music culture to grow, when >our music is only expose to such a small portion of the population. >I guess I'm ranting now, but a bunch of us down here in the south have been >discussing this very thing. > > > > > >-----Original Message----- >From: robin [mailto:[EMAIL PROTECTED] >Sent: Thursday, October 07, 2004 4:54 AM >To: 313 Org >Subject: Re: (313) Electronic music culture in America > >> >>> when i first got on this list i was in my mid twenties with the >>> world in front of me. >>> now i'm in my mid thirties with a growing family that keeps on >>> growing. >>> much harder to go clubbing. >> >> >> Good point, how much of it is due to age? > >we had a discussion with a slightly different focus last year about this. >there was a thread that asked for anyone under the age of 25 on this list to >pipe up. i think there was one person. > >i think the rubbishing of things like electroclash on here might be an age >thing, for example. > >robin... > > > > >
