JaMaul said... "If you wanted to reach a younger, less-educated crowd with the intention of giving them some insight in the history of the music, how would you go about? "
My Tuppence I don't think you can say hey kids this is the music listened to back in the day. You end up sounding like 'The Dad'. We have to reinvent this music, forget about labelling it, make it exciting and accessible without selling out. Then maybe people will want to get into the music that influenced our exciting new music. Then we say the music from back in the day was techno, what were doing now is techno too. I'm not too good with words but me quote you these ... "I've found you've got to look back at the old things and see them in a new light." - John Coltrane, 1960, Down Beat magazine or "I'll play it first and tell you what it is later." Miles Davis - But when all the youth are into hip-hop/indie/rock how can you turn them onto House/Techno ??? Rav. (((((((((((((((((((((((((((Submerge))))))))))))))))))))))))))) -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] Sent: Thursday, October 07, 2004 10:12 AM To: Redmond, Ja'Maul; robin; [email protected] Subject: Market elec music vs educate (Was: Electronic music culture in America) I also believe the 'age question' and the marketing of electronic music is an important factor in the success and distribution of the music. I also get the feeling most events/clubs/artists/hypes are marketed towards an audience that is generally a lot younger than most people on the list/most people who have been into techno since the beginning. Ask the average sixteen-year old visitor of a big techno event who invented techno and I wouldn't be surprised if some say Adam Beyer or Sven Väth. I've been thinking a lot about the question whether it's worth the trouble of trying to (re)educate them kids, but I'm afraid it's a collossal task that's not realistic. So let me throw this question into the group then: If you wanted to reach a younger, less-educated crowd with the intention of giving them some insight in the history of the music, how would you go about? John > >I believe the age thing is a big factor. Which is why I was so focused >on the misguided marketing or promoting of techno. I think I would be safe to >say that most electronic music is marketed towards a 25 and under >crowd,,,,i.e. dance night clubs, raves, bars, small records stores, cliché' >magazines,,etc. But for most larger cities and small cities the 25 to 40 crowd >is the largest in population demographic. > >Come on we have to be honest, once we hit 30 it's hard to make it to >these late night events with all of our other responsibilites. I'm starting to >promote my live P.a.'s to Daytime,weekend festivals, Gallery Crawls,Park >festivals, Car shows, Electronics or computer events, etc. and I'm getting >way better response not to mention better pay. WAY more people actually buy >c.d's and ask for contact information. The music at these events are usually >reserved for Rock/top 40 or even some hip-hop. After getting booked I asked >why aren't more electronic music being showcased and the event coordinator >would state simply,,, "No one from that music approaches me". > >For 25 years techno in america has been marketed to a demographic that's >getting smaller and smaller and more divided. Of the number of 25 and under >group, most are into hip-hop and top 40 and the rest are even more divided now >days between the plethora of sub-genres within electronic music. Our techno >shows very rarely pull progressive house heads or d-n-b crowds and vice-versa. >An come to think of it, Even within 25 and under crowds we're poorly >marketed. How many 18 year old non d.j.'s actually buy vinyl? Why is it that >in almost every University sponsered event electronic music is missing in >action with the exception of the occasional big name trance d.j. hear and >there.? How do we expect for american, electronic music culture to grow, when >our music is only expose to such a small portion of the population. >I guess I'm ranting now, but a bunch of us down here in the south have >been discussing this very thing. > > > > > >-----Original Message----- >From: robin [mailto:[EMAIL PROTECTED] >Sent: Thursday, October 07, 2004 4:54 AM >To: 313 Org >Subject: Re: (313) Electronic music culture in America > >> >>> when i first got on this list i was in my mid twenties with the >>> world in front of me. >>> now i'm in my mid thirties with a growing family that keeps on >>> growing. >>> much harder to go clubbing. >> >> >> Good point, how much of it is due to age? > >we had a discussion with a slightly different focus last year about >this. there was a thread that asked for anyone under the age of 25 on >this list to pipe up. i think there was one person. > >i think the rubbishing of things like electroclash on here might be an >age thing, for example. > >robin... > > > > >
