When an organisation is determining whether they will sponsor a company, they usually look at a few things...
the demographics of who will attend the history of the company they are considering sponsoring the cost vs. benefit analysis & the public image of the company The public image of the company is usually one of the aspects that is looked at with a bit more weight than the others. If the 42,000 members of the public still choose to attend, that might not mean as much as if the million people in the region think the festival is unorganized... what sponsor wants to be associated with a public view of an unorganized company? The only ones I can think of are specialised companies that would be only marketing to the 42,000 people... such as Technics, or RedBull, but even then, the tainted image of disorganisation is often enough to make any sponsor back out... plus, most of those specialised sponsors don't have enough of the cashload available to be able to be the primary sponsor for a festival of that size. Bad press in a situation like this is definitely not good... it might be good in another situation, but not this one. Kevin Saunderson will need to have a seriously good year or two of being amazingly organized... only that can change the public image enough to get the big sponsors back. -----Original Message----- From: Thomas D. Cox, Jr. [mailto:[EMAIL PROTECTED] Sent: 09 June 2005 15:34 To: [email protected] Subject: Re: (313) Any word on the financial situation? ---------- Original Message ---------------------------------- From: "J.T." <[EMAIL PROTECTED]> >you're trying to coddle this thing imo. and overstating the importance of the media. >corporate sponsors are surely privvy to more inside information than what's printed in >newspapers, i think they hear about the sketchiness whether it's in print or not. >negative media doesnt help, but it's just a reaction to REAL problems that can't be >swept aside! i feel like the sponsors pay attention to the media though, they dont want to be associated with something thats drumming up lots of bad press. they want something that is being presented to people as being wholesome, no matter what the reality is. tom ________________________________________________________________ andythepooh.com
