Hah well... I didn't react negatively to the label, I just was intrigued because I hadn't heard it before.
If I had to label it, I'd call "Analogue Techno harking back to the early 90s 'intelligent techno' sound of Kirk Digiorgio and Aphex Twin, mixed with Italo-disco and Detroit influences." Which is a little less concise. Having spent a fair amount of time, for an American, in Europe in general, and the Netherlands in particular, my impression is that it is hard for an American to understand the culture. Everything seems familiar, but the idea that you're down with the German or Dutch person you're conversing with doesn't survive the first blank stare. And if you're American who likes dance music, it takes a while to get your head around the fact that there was no Disco backlash in Europe. Everywhere I've been in Europe, people were unfailingly nice to me. But especially in Germany I got a strong sense that people thought in ways I found culturally alien. Not better or worse, just really different. And Germany was the country where I actually knew enough of the language to follow simple conversation.... So Neotrance it is. On 11/23/06, Klaas-Jan Jongsma <[EMAIL PROTECTED]> wrote:
A bit late maybe but just my 2cts on this, neotrance is a label that people but on artists like Booka Shade. We try to run a business here with Eevnext and so we try to let people know that we have new music out. Now we could choose to keep marketing only a small niche market that is called Detroit Techno but we found out that more people then we thought liked our music. The only problem was that they don't hear our music, so what can we do about it? Well label our music as being something they do know is a way to start. So yeah in a way calling the new release from Terrace neotrance is indeed 'marketing schpeel' but in the end we need to pay the bills to. It is not that the new Terrace release sounds like your average Tiesto and/or Armin van Buuren release! It is still quality techno we are only trying to explore and expand our market. If you haven't heard it yet, preview the new Terrace on our podcast: iTunes music store podcast: http://public.eevolute.com/2006_podcasts/ promo_adv.xml Basic podcast: http://public.eevolute.com/2006_podcasts/promo_basic.xml KJ On 23-nov-2006, at 0:46, Tristan Watkins wrote: > I can see it two ways. Why would a credible techno producer want to > go out > of their way to associate themselves with the trance scene ten > years after > it became its own codified collection of crap? Or why should the > techno > scene let the trance scece have dominion over a term that came > about as a > (good) description for techno like Stardancer and Sun Electric, > when the > codified variety does not so much induce trance as sleep? I dunno. > I can't > be arsed with the labels that much. It's marketing schpeel. They > have their > descriptive function within reason, but I think 'neotrance' may be > too much > effort and not enough description. Then again, if it sells proper > techno to > trance kiddies it's prolly a good thing. Gotta keep the new blood > flowing in > somehow! > > All that said, when I think of some of the better Michael Mayer sets > floating around from a couple of years ago, I'd be hard pressed to > think of > a better description than 'trance' - in a good way. And what would > you call > some of that trancey Hiroshi Watanabe stuff? Some of this stuff > shares more > in common with old trance than old techno. Maybe it should be > "benetrance"! > > Tristan > ======= > http://www.phonopsia.co.uk > [EMAIL PROTECTED] > > -- > No virus found in this outgoing message. > Checked by AVG Free Edition. > Version: 7.5.430 / Virus Database: 268.14.6/536 - Release Date: > 16/11/2006 > 15:51 > >
