First of all, this is one of the most thought-provoking threads I've read
in a while (nit-picking over curse words aside)- I'm glad the opinions are
being voiced and I'd like to hear more from those like Laura who have a
lot of direct industry experience  with these issues.

> firing off cannons.  Recently while watching CNN, there was a news segment
> covering Elton John FLAMING the music industry for lowest common denominator
> marketing.  He said that the good musicians and music were actively being
> passed over in favor of the rubbish msuic the industry was putting out...He

Last night I saw a great PBS special that focused on this same problem of
LCD marketing- but in the realm of Film-Making- its called "The Monster
that ate Hollywood." There are tons of interviews with industry analysts,
journalists, producers and directors up on their site at:
http://www.pbs.org/wgbh/pages/frontline/shows/hollywood/

I think these issues of Pop Culture, Global Economy, LCD Marketing, etc.
are common across the various realms of Arts & Entertainment & similar
things are happening in each field right now from an economic standpoint.

In terms of dance music getting serious attention-
I think the problem with house and techno is that there is not a good
stereotype of techno producer to market to teenage kids. I think the Major
Labels like to market stereotypes of Rebellious, Subversive, Cool, and
more recently pop-conscious-satiric characters that middle-class suburban
teens can relate to. The problem with house and techno is that when you
look for stereotypes- you have the gay club scene, the middle to lower
class minorities- but without the hip-hop egos and fashion, then also the
computer and synth geeks, none of which are sexy or cool to todays
teenagers. But when the London Rave scene appeared- here was something
more marketable- white kids sneaking out at night, taking drugs, and
partying to rave music, not to mention new marketable fashion trends to go
along with it. And of course, once they found something marketable, they
further bastardized the music into formulated candy-coated crap, just as
they did with disco 25 years ago.

PS- I'm not even going to bring up the race issue- a whole other can of
worms- but I agree that the "race card" is not over-used- it is still a
serious problem with deep roots in the social and political policies that
govern our country. People need to be aware of this especially as it
becomes more subtle and disguised by other issues.

-p


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