Benjamin Barber - "Jihad vs McWorld" Read it. You'll be ever so glad you did.
And while you're at it, (re)read your Smith and Marx. Maybe a little Weber for good measure. Vince Woolums AOL IM: vincewoolums http://bnsrecords.gemm.com http://www.recordcollectorinc.com > Subject: Re: [313] Marketinbg techno + house to the masses > > > > I think a huge part of why the attempts to marklet house and techno on > >a large scale have failed is because there is no one singing (sure > >occasionally there is) but there's no one there dancing singing to make a > >video of, talking to the audience. Popular music has melodies that are > >easily remembered and have lyrics than be sung along to. I'm guessing > >thet's the huge appeal the house and techno are often missing. > > i used to think that too but people like norman cook (fat boy slim) and > the chemical brothers are hugely popular over here (UK) and over there > too and a lot of their records don't have vocals as such on them. > > does this mean that people have 'got over' the need for a vocal to latch > the minds on? i don't really have an answer. > > i also suspect that the marketing problem we are talking about here is a > lot more acute in the states. vocal-less (and, as it happens, soul-less) > records regularly make the top ten over here now. perhaps this suggests > the problem also lies with radio stations too. bbc radio one (the most > listened to station by young people over here) plays a huge range of music > and doesn't stick to one particular type as a lot of stations over there > do. > > > > robin.. > > > > --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED] --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
