are you marketing this book to me? ;-)
MEK "[EMAIL PROTECTED]" <[EMAIL PROTECTED]> wrote on 02/23/2008 11:34:28 AM: > recent discussions reminded me of the book "Unmarketable: Brandalism, > Copyfighting, Mocketing, and the Erosion of Integrity" by anne > elizabeth moore. > > "For years the do-it-yourself (DIY)/punk underground has worked > against the logic of mass production and creative uniformity, > disseminating radical ideas and directly making and trading goods and > services. But what happens when the underground becomes just another > market? What happens when the very tools that the artists and > activists have used to build word of mouth are coopted by corporate > America? What happens to cultural resistance when it becomes just > another marketing platform? > > Unmarketable examines the corrosive effects of corporate infiltration > of the underground. Activist and author Anne Elizabeth Moore takes a > critical look at the savvy advertising agencies, corporate marketing > teams, and branding experts who use DIY techniques to reach a youth > market?and at members of the underground who have helped forward > corporate agendas through their own artistic, and occasionally > activist, projects." > > though the book is written from the perspective of someone who was an > active participant in the "industy" that surrounded the underground > punk scene and makes no mention of theo & addidas or ghostly & hummer > or juan & ford or the general attempts at co-opting the underground > techno scene by the mainstream beginning in the late 90's, it could > just as easily have been written by someone who was an active > participant in the underground techno scene instead (and be just as > valid). > > > > >
