Those thinking of buying a new car would be interested in a study by researchers at the University of Auckland in New Zealand published in the British Medical Journal. According to the study conducted between 1998-1999 involving more than 1,000 Auckland drivers, silver colored cars were involved in fewer crashes resulting in serious injury compared to cars of other colors. The least safe colors are reportedly brown, black and green, while white, yellow, gray, red and blue cars are in the middle range. According to Reuters, some 3,000 people die every day in a car crash. About 50 percent of the drivers in the Auckland study had been involved in a crash which resulted in serious injuries or death, while the other 50 percent of the drivers served as a control group and were not involved in crashes. Even after taking into account such factors as road conditions, age, gender, educational level as well as alcohol or drug use and even the use of a seatbelt, the car color still had an impact on the possibility of a crash. While researchers could not really explain why drivers in silver cars figured 50 percent less in accidents, the possible explanation could be the fact that the color silver is highly reflective and thus more visible on the highway. Whether car, SUV or truck, several surveys also confirmed that silver was the most popular car color in the US, Europe and Asia in 2004.
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Those thinking of buying a new car would be interested in a study by researchers at the University of Auckland in New Zealand published in the British Medical Journal. According to the study conducted between 1998-1999 involving more than 1,000 Auckland drivers, silver colored cars were involved in fewer crashes resulting in serious injury compared to cars of other colors.
The least safe colors are reportedly brown, black and green, while white, yellow, gray, red and blue cars are in the middle range. According to Reuters, some 3,000 people die every day in a car crash. About 50 percent of the drivers in the Auckland study had been involved in a crash which resulted in serious injuries or death, while the other 50 percent of the drivers served as a control group and were not involved in crashes.
Even after taking into account such factors as road conditions, age, gender, educational level as well as alcohol or drug use and even the use of a seatbelt, the car color still had an impact on the possibility of a crash. While researchers could not really explain why drivers in silver cars figured 50 percent less in accidents, the possible explanation could be the fact that the color silver is highly reflective and thus more visible on the highway. Whether car, SUV or truck, several surveys also confirmed that silver was the most popular car color in the US, Europe and Asia in 2004.
