I have multiple ways for different reasons: My website is generated using static fragments and page fragments.
The blog however is a troff source that's converted to a static page fragment. This way I can output a nice pdf too.
I made shithub.us/sirjofri/epublish which uses a markdown-like format for text sources and outputs an ebook as pdf (via troff) and epub (custom converter). You can look at the sources, they use awk to convert the texts.
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