Ronald G Minnich wrote:

I've just (re)learned the hard way: successful research is about 99% PR, 1% real work. And, there are very, very successful and well-known researchers in this world who manage to make it 100% PR.

If what you're promoting is genuinely different, then audience education targeted at/through thought leaders is even more important than PR.

Waiting...

--
Wes Kussmaul
CIO
The Village Group
738 Main Street
Waltham, MA 02451

781-647-7178


My uncle likes to say that the world’s biggest troubles started when the serpent said, “Try this fruit, and by the way if a bunch of people collectively calling themselves Arthur Andersen signs something it’s the same as if a person named Arthur Andersen signed it.” I don’t get the serpent and fruit part. Must be some Swiss mythology thing. He can be a bit obscure.
                        P.K. Iggy
                        _How I Like Fixed The Internet_
                          (Tales from the Great Infodepression of 2009
                          and the prosperity that followed)



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