At 06:30 PM 5/7/02 +1000, Martin Sevior wrote:
>This one explicitly mentions the plugins and gives a download link.

I'm with Eric.  AbiWord 1.0 is a *major* accomplishment, and deserves to be 
celebrated.  The only trick is to word the announcement carefully so that we 
set people's expectations appropriately.  

In other words, we want to make sure that people:

  - don't miss what's great about it, and 
  - don't think it does more than it does.

Martin's latest draft is *really* close to that point already, and I've 
attached a revision which includes a few suggested rewordings and 
enhancements as follows:

title/subhead
-------------
  - most press releases have a header
  - mine still needs work, though  :-(

intro para, first sentence
--------------------------
  - "May ##, 2002" ... most press releases start with a date
  - "first" is a big deal
  - "global" is also a big deal
  - "award-winning" is, too
  - "Open Source" works better here, cf. "free" in para 5 

second para, last sentence
--------------------------
  - no need to capitalize Word Processor

third para, first sentence
--------------------------
  - "as-you-type" (is there a better way to say squiggle?)
  - no need to capitalize language
  - use examples to emphasize the breadth and depth of language support?

fourth para
-----------
  - more positive, less apologetic (hopefully still clear)
  - emphasize efforts of existing volunteers
  - actively try to recruit more volunteers (word this better?)

new subhead before fifth para
-----------------------------
  - call to action draws more attention

fifth para, first sentence
--------------------------
  - people are leery of the performance of non-native ports

Paul,
spin doctor
<?xml version="1.0"?>
<!DOCTYPE abiword PUBLIC "-//ABISOURCE//DTD AWML 1.0 Strict//EN" 
"http://www.abisource.com/awml.dtd";>
<abiword xmlns="http://www.abisource.com/awml.dtd"; 
xmlns:awml="http://www.abisource.com/awml.dtd"; 
xmlns:xlink="http://www.w3.org/1999/xlink"; xmlns:svg="http://www.w3.org/2000/svg"; 
xmlns:fo="http://www.w3.org/1999/XSL/Format"; 
xmlns:math="http://www.w3.org/1998/Math/MathML"; 
xmlns:dc="http://purl.org/dc/elements/1.1/"; version="1.0.0" fileformat="1.0" 
styles="unlocked">
<!-- =====================================================================  -->
<!-- This file is an AbiWord document.                                      -->
<!-- AbiWord is a free, Open Source word processor.                         -->
<!-- You may obtain more information about AbiWord at www.abisource.com     -->
<!-- You should not edit this file by hand.                                 -->
<!-- =====================================================================  -->

<styles>
<s type="P" name="Heading 1" basedon="Normal" followedby="Normal" 
props="keep-with-next:1; font-size:17pt; margin-bottom:0.0417in; line-height:1.000000; 
font-weight:bold; font-family:Arial; margin-top:0.3056in"/>
<s type="P" name="Normal" basedon="" followedby="Current Settings" 
props="font-family:Times New Roman; margin-top:0pt; font-variant:normal; 
margin-left:0pt; text-indent:0in; widows:2; font-style:normal; font-weight:normal; 
text-decoration:none; color:000000; line-height:1.000000; text-align:left; 
margin-bottom:0pt; text-position:normal; margin-right:0pt; bgcolor:transparent; 
font-size:12pt; font-stretch:normal"/>
<s type="P" name="Heading 2" basedon="Normal" followedby="Normal" 
props="keep-with-next:1; font-size:14pt; margin-bottom:0.0417in; line-height:1.000000; 
font-weight:bold; font-family:Arial; margin-top:0.3056in"/>
</styles>
<pagesize pagetype="Letter" orientation="portrait" width="8.500000" height="11.000000" 
units="in" page-scale="1.000000"/>
<section props="page-margin-footer:0.5in; page-margin-header:0.5in">
<p style="Heading 1"><c props="lang:en-US">Word Processing for Everyone<br/></c><c 
props="lang:en-US"></c><c props="lang:en-US; font-size:14pt">AbiWord 1.0 ships</c></p>
<p style="Heading 2"><c props="lang:en-US">For Immediate Release</c><c 
props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">May ##, 2002 -- The AbiWord team is proud to 
announce the first global release of the award-winning Open Source word processor, 
AbiWord version 1.0.1.  More than three years in the making, AbiWord is a reliable, 
extensible, cross-platform word-processor with many powerful features.</c><c 
props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">We aim at robust inter-operability with 
existing products, such as Microsoft Word</c><c props="lang:en-US"></c><c 
props="font-family:Symbol; lang:en-US">Ò</c><c props="lang:en-US">, Corel's 
WordPerfect</c><c props="font-family:Symbol; lang:en-US">Ò</c><c props="lang:en-US">, 
and others. Our goal is to incorporate the most useful features of these competing 
applications without the fluff, bloat, or slowness that accompany them. The result is 
a lean and mean word processor, the download size being less than 4 megabytes.</c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">Translations and as-you-type spell checking 
are available for more than 30 different languages on 6 continents, including Chinese, 
Japanese, Hebrew, and Indonesian. An English language thesaurus is available as a 
separate plugin. </c><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">The worldwide team of AbiWord volunteers is 
already hard at work developing the next release of AbiWord, which will include 
advanced features such as tables and support for more complex languages.  Users, 
writers, translators, testers, and developers are all encouraged to try out AbiWord 
and see what they'd like to add next. </c><c props="lang:en-US"></c></p>
<p style="Heading 2"><c props="lang:en-US">Get AbiWord Now</c><c 
props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">AbiWord runs natively on Linux and other Unix 
variants, Windows, Mac OSX and QNX and is completely free.  You can learn more about 
AbiWord from our website at </c><c props="lang:en-US"></c><a 
xlink:href="http://www.abiword.com";><c 
props="lang:en-US">http://www.abiword.com/</c></a><c props="lang:en-US">. </c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">AbiWord can be downloaded from </c><c 
props="lang:en-US"></c><a xlink:href="http://www.abiword.com/download";><c 
props="lang:en-US">http://www.abiword.com/download/.</c></a><c props="lang:en-US">  
AbiWord can be extended via plugins which can be downloaded from: </c><a 
xlink:href="http://www.abisource.com/download/plugins.phtml";><c 
props="lang:en-US">http://www.abiword.com/plugins.phtml</c></a></p>
<p style="Normal"><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US">The AbiWord team can be contacted via email 
at: [EMAIL PROTECTED] </c><c props="lang:en-US"></c></p>
<p style="Normal"><c props="lang:en-US"></c></p>
</section>
</abiword>

Reply via email to