For you kind info, this project started in Bangalore by Enable India.

Subramani

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of Sudhir R
Sent: Friday, August 25, 2006 1:37 PM
To: [email protected]
Subject: Re: [AI] Non-traditional employment opportunities for
thedisabled...

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Yes, provided some NGO or person with enough stamina can take it up with
the
Coffee Board and other burgeoning coffee parlour chains...

Regards

RS
----- Original Message -----
From: "Subramani L" <[EMAIL PROTECTED]>
To: <[email protected]>
Sent: Friday, August 25, 2006 1:23 PM
Subject: Re: [AI] Non-traditional employment opportunities for
thedisabled...


> Sometime ago, I think it was you who posted the coffee taster job. I
> think that should be a very good one for the VH.
>
> Subramani
>
> -----Original Message-----
> From: [EMAIL PROTECTED]
> [mailto:[EMAIL PROTECTED] On Behalf Of Sudhir R
> Sent: Friday, August 25, 2006 1:13 PM
> To: Access India
> Cc: [EMAIL PROTECTED]; M.C.Roy
> Subject: [AI] Non-traditional employment opportunities for the
> disabled...
>
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>
>
> Wonder if the visually challenged could also take up such interesting
> and paying jobs...
>
> --
> >From rediff.com
> August 24, 2006 02:58 IST
>
> If you were to step inside a Cafe Coffee Day outlet to sip your chosen
> cuppa, chances are you will spot some customers writing notes on a
> napkin and showing
> them to a group of attentive brew masters. It's a mode of
communicating
> with brew masters who are hearing impaired, or 'differently-abled' in
> the company's
> parlance.
>
> But these brew masters more than make up for their hearing defects
with
> other inherent strengths like an enormous sense of taste. In fact,
their
> sense of
> smell help them become quality controllers who can ensure that coffees
> served to the customers are "the best possible in every way."
>
> Says Shyamala Deshpande, Sr General Manager (HR and Training), Cafe
> Coffee Day: "These employees are specialising in this field since they
> have shown an
> aptitude for 'brewing' and not because they can't work in the direct
> servicing section."
>
> The idea of hiring these candidates sprouted when Enable India, a
nodal
> agency for recruitment of hearing-impaired candidates, approached Caf?
> Coffee Day
> to hire its disabled candidates.
>
> "We decided to conduct a pilot initiative of hiring a batch of 10
> hearing impaired candidates as brew masters in Bangalore. We were very
> happy with the
> results and today we have a total of 24 brew masters working with
cafes
> in Mumbai, New Delhi, Bangalore and Hyderabad," says Deshpande.
>
> The hiring process involves company personnel first interviewing the
> candidate with a sign language interpreter present. The chosen
candidate
> is made to
> go through a two-week coffee training period and a test is conducted
by
> Caf? Coffee Day's in-house trainers.
>
> Even this process happens with the help of sign language interpreters.
> This training is followed by a practical and theoretical test.
>
> Enable India co-ordinates with NGOs working with disabled candidates
> across cities. It handles the pre-screening and keeps batches of
> interested candidates
> ready for interviews. Such candidates are hired in a minimum batch
size
> of five or more.
>
> Says Deshpande: "The brew master is a very integral part of the caf?
> environment, his contribution is extremely important to the
satisfaction
> of customers
> as coffee is at the core of our business. We ensure that all staff
> members of the caf? including the caf? manager who runs the caf? is
> sensitive towards
> our silent brew masters."
>
> As for the brew masters, they are out to prove that even the deaf can
> hear the end-customer.
>
>
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