Users can "fly" over cities using MS's online apps

Nov 13, 2006

NEW YORK: With the launch of a new online application unveiled by Microsoft, 
users will be able to "fly" over cities and in between buildings just like
they do in virtual-reality environments.

Known as Virtual Earth 3D, this new technology lets users view a 
three-dimensional map of, initially, 15 US cities when they use 'Live Search', 
the Newsweek
said.

With the upgraded Virtual Earth 3D, Microsoft has edged ahead of Google in at 
least one aspect of the race to bring immersive maps to the Net. It has added
a missing piecephotorealistic buildings that sprout from the ground and evoke 
the lifelike but illusory world of "The Matrix," it said.

For now, it's merely a novel way to spend some time. But if Microsoft continues 
to add new cities and improves an already expensive project, the 3-D Web
could become a carbon copy of the real world and a powerful new platform on 
which to blend advertising, social networks, search and e-commerce, the report
said.

"A seedling is being planted that could grow into a range of things that will 
be very interesting," internet analyst Greg Sterling was quoted as saying.

"We probably don't even understand all the implications right now."

Engineers at Microsoft understood that creating a navigable replica of the 
planet might give users a more intuitive way to surf and search the internet.
Need to get driving directions? Instead of following lines and written 
directions on a map, Virtual Earth might, one day, take you on a run-through of
your route, showing the precise landmarks where you'll make turns, the report 
said.

If you want to search a particular store whose name you have forgotten, you can 
visit that neighborhood in Virtual Earth 3D and see the actual name on the
front window of the building, Newsweek explains.

"The most common-sense user model for the Internet is the real world," 
Microsoft general manager Stephen Lawler, who heads up the Virtual Earth project
told the magazine.

Microsoft is also opening Virtual Earth to third-party developers. So for 
example, one day a programmer might find a way to let users book a reservation
with a mouse click right on the restaurant's front dooryard even wander inside 
into a 3-D simulation of the dining room to pick a table. The biggest challenge
was generating a realistic 3-D world without breaking the bank.

Microsoft wants to add 100 more 3-D cities to Virtual Earth by next summer. It 
has also hired Minnesota-based Facet Technology to drive city streets and
take millions of high-resolution photographs of stores, homes and street

http://economictimes.indiatimes.com/articleshow/422637.cms

Vikas Kapoor,
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