Hitachi Introduces 1-Terabyte Hard Drive

Jan 5, 2007

Hitachi Global Storage Technologies is first to the mat with an announcement of 
a 1-terabyte hard disk drive. Industry analysts widely expected a 1TB drive
to ship sometime in 2007; Hitachi grabbed a head start on the competition by 
announcing its drive today, just before the largest U.S. consumer electronics
show starts next week.

According to Hitachi, the drive ships in the first quarter of 2007, and will 
cost $399--less than the price of
two individual 500GB
hard drives today. The drive, called the Deskstar 7K1000, will be shown this 
weekend in Las Vegas at the 2007 International CES, also known as the Consumer
Electronics Show, as well as at the Storage Visions storage conference.

Hitachi's 1TB hard drive

Hitachi will have three flavors of the 1TB drive; however, only the Deskstar 
version will be available at launch. The company also plans to offer a 
CinemaStar
version of the drive, for use in DVR and set-top boxes, as well as an 
enterprise version with a certified mean time between failure rating. Both of 
those
versions are expected in the second quarter of this year.

"No question, it's a milestone for the industry," says John Rydning, research 
manager for hard disk drives and components at IDC. "It's interesting that
the industry is delivering a 1TB drive in the 51st year of the industry." The
first hard drive ,
manufactured by IBM, shipped in 1956.

Hitachi notes it took the industry 35 years to reach 1GB (in 1991), 14 years 
more to reach 500GB (in 2005), and just two more years to reach 1TB.

The company hopes to be the first to market with a 1TB drive. The company is 
locked in competition with Seagate for those honors; Seagate reconfirmed its
intentions to ship a 1TB drive in the first half of 2007, but it has not 
offered any further details.

Drive Details

Although the jump to 1TB was not unexpected, Hitachi is taking a cautious 
tactic to achieving 1TB. According to Doug Pickford, director of market and 
product
strategy, "The approach we've taken with the design of this product, and with 
previous generation products, is that we've purposely relaxed the
areal density .
The previous generation [500GB] drive was 100GB per platter; and, it was 
possible to have up to 160GB per platter. About 250GB per platter is the next 
bump
on the areal density curve, but we've backed off from doing that in order to 
achieve higher reliability at this time."

The Deskstar 7K1000 will be a five-platter drive, each platter capable of 
storing 200GB apiece. Like Seagate's Barracuda 7200.10 750GB drive, Hitachi's
1TB model uses perpendicular magnetic recording (PMR) to achieve its high 
capacity point. The 7K1000 is Hitachi's first 3.5-inch hard drive to use PMR
technology; last year, the company released 2.5-inch PMR-based hard drives.

Pickford says the drive will be intended for gaming and high-performance PCs, 
external storage devices, and PC upgrades. "The drive will be shipping in
the first quarter to retail stores," says Pickford. "And we're expecting to 
ship some to external storage device makers as well."

The 7200 rpm Serial-ATA drive will have 32MB data buffer, larger than the 
typical 8MB or 16MB buffer seen on drives. It will be available in SATA 3.0Gb/s
and Parallel-ATA 133 interfaces.

750GB Model Also Coming

In addition to the 1TB model, Hitachi is introducing and shipping a 750GB 
version of the drive as well. But the company focused its energies on achieving
1TB before its competitors. "We did that by design," says Pickford. "The 
feedback we got from the market was that if we could get to 1TB sooner, there
would be a lot of value for our customers. We already knew that the mechanical 
platform was mature enough and able to handle the areal density that 1TB
needed. So we decided to accelerate our efforts and get to a TB."

Getting to 1TB, adds Pickford, was more about finessing existing processes than 
inventing new ones. "It was very much in the execution, so you can have
the right yields, the right stability, and right quality levels, and make sure 
it's achievable in the lab as well as in mass production."

With a price of $399, the Deskstar 7K1000 comes in at an attractive price for 
consumers. That works out to $0.40 per GB--a competitive per-gigabyte cost
for a hard drive today, and not much of a premium over previous models. By 
comparison, a 500GB hard drive today costs about $0.45 per gigabyte, as does
Seagate's 750GB Barracuda drive (down from the $0.79 per gigabyte it cost when 
it launched last spring).

Don't expect to see hard drive prices enter a freefall, though. Says Pickford, 
"I don't think it will affect the market in a disruptive way. When we set
this, we did try to take into account the price of other, lower-capacity drive 
products. Based on where the market was, we felt $399 was an appropriate
price point to set for this technology, so it could achieve good market 
acceptance."

Although 1TB of storage on a single drive will be alluring to some users, IDC's 
Rydning sees only very specific demand for that much storage. "For consumers,
we still think the big hard drives are mainly for niche applications," says 
Rydning. "There's going to be a certain minority of PC users and video recorder
enthusiasts who will want to have the highest capacity available. And in those 
markets, a high-capacity drive is valued. However, the vast majority of
PC users are still serviced by a one-platter, 160GB hard drive."

Consumers' increasing accumulation of digital personal data is, not 
surprisingly, driving the need for high-capacity storage. "As people amass 
their own
personal memories, either in photographs or video, hard disk drive storage is 
one of the best, lowest cost ways to store and retrieve that type of data,"
says Rydning.

http://www.pcworld.com/article/id,128400-pg,1/article.html

Vikas Kapoor,
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