Search Mash

CNN-IBN
By
Anil Purohit

Google is passé. Yes, you heard me right. The day of
the Google search engine is nearly over. Says who, you
may ask? Well, it wasn't me, but it was actually
Google themselves. Yes, that's right. Unknown to most
of us, Google for some time now has been trying out a
new format for their next generation search engine.
No, it's no longer Google. For whatever reasons, they
have named it SearchMash. In fact, unless you go to
their Terms of Service page, you won't be able to
figure out that it has anything to do with Google at
all. Okay, so what's so different about this new
search engine? Well, let's find out!

The basic idea is the same. There is a text box in
which you type in your query and press Enter. Notice
there's no "I am feeling lucky" button anymore. Once
the results come up, to start with, you won't see all
those adsense ads that cram up toward the right when
you search for something on Google. This page is
totally ad free. Secondly, this is quite an
improvement over the Google search engine. A search in
SearchMash won't bring up tons of irrelevant results
like it happens in Google, especially for searches
with longer queries. The good thing for tenured Google
users is that the syntax and the way of Googling works
the same on SearchMash. You can use wildcards, quotes
plus signs and the other operators that you presently
use to customize your Google searches. In the image
below, you can see how it all works.

As you can see, it goes along with the tried and
trusted Google search results format. Click on the
link that says "Hide Details" and it will hide all the
text in an instant, showing you only the links and the
Web sites from where the links are originating. This
is really cool, especially if you know the exact Web
site you are looking for. Since the link and the Web
site addresses are color coded, it's even easier to go
through the page in a jiffy.

Now, one feature I really love about SearchMash is the
little panel to the right. Remember those tabs up on
top of the Google search box? Yes, the ones that let
you search the images and new Google groups, etc.
Well, the same functionality is presented here too,
however, it's in a different, much more friendlier
format.

As you can see, along with the regular search results
that were pulled up, there is also a small panel where
you can see other related material. For instance, if
you click on the plus sign next to the images, another
small panel will drop down with pictures related to
your search query, which in this case was "Goo Goo
Dolls" (the band). Similarly, if you click on the plus
sign next to the blogs, you will be presented with
links to some blogs whose primary content is about the
Goo Goo Dolls. I clicked on the plus sign next to
videos and it showed me a screenshot from the videos,
which also links to that particular video. To see more
video results about the search query you put in, you
can click on the "See Video Results" link. Another
cool thing about this panel is the Wikipedia link. It
shows you all of the Wikipedia pages related to your
search query. Is that cool or what?! You don't need to
click on another tab or wait for a new page to load.
Simply click on the plus sign and you'll see instant
results.

Since this is a new venture from Google and it is in
its test stages, you can also give your feedback on
its performance. At the bottom right, there's another
panel where you can give a positive or a negative
feedback to the efficiency of this system. This is
beneficial to Google, as it will help them develop
SearchMash into an even better finished product.

As much as I love Google, I am truly enjoying this new
search engine and the new, much more friendly format.
I can't wait for Google to unveil the final product.
Until then, go give it a spin. Maybe you'll love it as
much as I do!

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