Innovations-Report
Friday, January 12, 2007

Teddy Bear Business To Help Blind Women In India

By Rajiv Maharaj

Fashion and textiles students from the University of Portsmouth are on the 
verge of setting up a business that will make a difference to the lives of blind
women in India.

The student-run company will sell a variety of products made from cotton cloth 
hand-spun by blind women at a Convent in Chennai, India. The fabric was 
previously
used to make hospital floor cloths. Converting it into unique products for 
retail in the West will earn a better and more stable income that will change
the quality of life for the blind women.

Students and lecturers from the BA (Hons) Fashion, Textiles Enterprise course 
visited the women at The Little flower convent to run workshops teaching them
how to turn their hand-spun cotton into teddy bears, bags, table mats and other 
household goods.

Now they are about to establish a design and manufacturing company that will 
create and retail them in the UK and in Europe.

Fashion & Textiles Enterprise course leader Sue Noble was inspired by a visit 
to India in July last year and has been the driving force behind the initiative.

"We're hoping that the global story behind the products and their development 
from a truly social enterprise will increase their marketability," she said.

"The products are of a very high quality and utilise the positive aspects of 
the cloth which is unbleached, natural cotton, 100 per cent hand-made and dyes
very well - qualities that add intrinsic value to anything produced from it.".

The project is a result of a joint project between the University, the British 
Council and the Kothari Academy for Women, a community college in Chennai
who will manage the Indian end of the enterprise and outsource the production 
of the goods to local self-help groups.

All profits from the business will be split between these self-help groups and 
the convent, while the students benefit from the practical experience of
designing ideas and finding retail opportunities in a global marketplace - just 
as they would in fashion industry jobs.

The products have been market-tested, and have been exhibited at Portsmouth 
City Museum as part of a national Crafts Council exhibition, 'Well-Fashioned'.

"The students had the opportunity to see how the cloth is woven and the 
conditions that it is made in, said Ms Noble.
"It was fantastic for them to connect with the people who had made the cloth 
and for the women to meet the students who had made the products."

Ms Noble is in the final stages of setting up the business for her students who 
are currently looking for retail opportunities. Anyone interested in stocking
these products should contact Sue Noble on 02392 843823
[EMAIL PROTECTED]

Rajiv Maharaj | Quelle: alphagalileo
Weitere Informationen:
www.port.ac.uk
http://www.innovations-report.de/html/berichte/gesellschaftswissenschaften/bericht-76793.html

--
E. G. Ravikumar, Chennai
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