Mobile threat to Google and Yahoo in the offing!
Feb 7, 2007
Some of the Europe's biggest telecommunications groups are joining hands to
create a mobile phone search engine that could challenge the internet giant
Yahoo and Google, according to a report in Sunday Telegraph.
Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa,
Telecom Italia and one American network, Cingular, are among the companies that
will come together for secret, high-level talks at the mobile industry's
biggest annual trade show in Barcelona next week said the report.
Faced with declining revenues as calls become cheaper, network operators are
determined to secure a large slice of the lucrative search advertising market,
the report said.
In the UK alone, more than 20% of subscribers are expected to have access to
mobile Internet at broadband speeds by the end of 2007, which should prompt
a dramatic increase in the use of search engines via mobile phones, the report
said.
The initiative may surprise the two internet companies, Google and Yahoo, which
deals with mobile operators and handset makers, the report said.
However, the mobile industry has increasingly started to feel that it can
retain a greater share of advertising revenues by developing its own service.
A joint approach is essential, because mobile networks will need to offer
advertisers a large audience if they are to challenge the US search giants.
The four big operators in Britain, Orange, owned by France Telecom, O2, part of
Spain's Telefonica, Deutsche Telekom's
T-Mobile and Vodafone will all be represented at the meeting next week, the
report said.
http://economictimes.indiatimes.com/News/News_By_Industry/Infotech/Internet__Telecom/Mobile_threat_to_Google_and_Yahoo_in_the_offing_/RssArticleShow/articleshow/1571881.cms
Vikas Kapoor,
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