PCs for a `lean back' lifestyle 

Anand Parthasarathy 

New models move away from the `lean forward' crouch of conventional desktop PCs 

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Vu Tech launches range of digital home solutions 
Targeted at customers on the lookout for a larger digital home experience 
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- Photo: Anand Parthasarathy 

NEW PLATFORM: Vu Technologies' CEO Devita Saraf with the tube-shaped digital 
home system. 
Bangalore: Invitees who turned up at the `Gadget Bar' in Mumbai's CR2 Mall soon 
after its opening last month might be forgiven for wondering if they had
strayed into a wrong place. The PC line-up on display at the Vu Technologies 
outlet, on the day of the global launch of Microsoft's new Windows platform
Vista, was like nothing one had seen at home or office. Display screens nestled 
in large teakwood frames and hung on the wall like paintings; computing
units which looked like large glass cylinders; other PCs that popped open like 
juicy apples... 

"We are aiming at customers for whom the PC is part of a larger digital home 
experience," said Vu Technologies CEO Devita Saraf. 

"These are stylish lifestyle statements for those who want to do their 
computing - and their TV viewing, DVD or music playing - all from the same 
device...
and do it in a relaxed way rather than leaning forward, hunched over a 
desktop." 

Prices Vu Technologies, with a California presence, is a new company floated by 
Zenith Computers, one of the pioneering Indian PC makers whose motto has
been `MNC quality, Indian prices.' 

The Vu Tech models are not exactly budget PCs, but the aggressive Zenith price 
policy is apparent even here. The models start at Rs. 35,000 for a full fledged
Vista-PC with a 19-inch LCD TV screen, and include models priced all the way 
from Rs. 75,000 for a 32-inch LCD screen and Dolby 5.1 wall speakers to the
top-of-the-line Vu Vista Digital Home with a 37-inch screen and five tall, 
standing speakers. 

People looking for the complete home theatre experience would have to pay over 
Rs. 1 lakh for these large TV screens. 

For a little more, Vu Technologies seems to be throwing in a full Vista PC 
functionality and an in-your-face fashion statement. 

Convergence Many industry watchers see 2007 as the year when PC, TV and DVD 
would converge in India in a sangam of `on-demand' infotainment. 

http://www.hindu.com/2007/02/11/stories/2007021100021100.htm

Vikas Kapoor,
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