World's thinnest mobile phone 

By Richard Wray in Barcelona 

Guardian News Service: Samsung unveils iPhone lookalike at trade fair - Sony 
Ericsson launches slimline Walkman handset 

The fashion industry is not the only one showing off size-zero models. While 
London Fashion Week is eclipsed by the row over the super-waifs on the catwalks,
the world's thinnest model was unveiled at a different kind of show in 
Barcelona. 

However, the U100 is not a skeletal woman but a mobile phone. Made by Samsung 
Electronics, it is a mere 5.9mm thick or thin depending on how you look at
it. 

It is a millimetre thinner than its nearest rival - also by Samsung - released 
last summer. The new-style phone, launched at the 3GSM World Congress mobile
phone show in Barcelona, is an attempt by Samsung to claw back market share 
after a disappointing year. 

Gee Sung Choi, head of Samsung's networks business, said the new phones would 
appeal to "business users, fashion-conscious consumers and multimedia 
enthusiasts
alike." The U100, available this spring, has a 3 mega-pixel camera plus the 
ability to store music. Also announced at the show by Samsung were the plumper
models U600 and U700, which come in at 10.9mm and 12.1mm, including cameras. 
Samsung also announced three multi-media phones - the F700, F520 and F510,
all out later this year - with large colour displays and TV capabilities. 

Inspired by the iPod Nano's success, mobile phone makers have been battling to 
produce thinner phones. Last week Sony Ericsson unveiled a new 3G Walkman
handset - the W880 - which is just under 1cm thick. The Walkman range 
capitalises on the fame of Sony's original personal music players but handset 
makers
without such well-known names are seeking deals with established brands. 

LG, for instance, used the 3GSM conference to showcase its Prada phone, 
announced last year. The touchscreen phone looks remarkably similar to the 
iPhone.
Woo-Young Kwak, LG's head of mobile development, reckons this is no coincidence 
- he claims Apple copied the design after LG won the prize at the iF Design
Awards last September. 

http://www.hindu.com/thehindu/holnus/008200702141241.htm

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