Consumer redressal just a click away Feb 25, 2007
NEW DELHI: Feeling a fool because you fell for all that sales pitch and have now landed a device that doesn't quite function satisfactorily? Wanna take the brand to the consumer court? Nah! Who has the time for that? There's hope for the likes of you, very soon, redressal may be just a mouse-click away. Mobile applications company Mobile Mantra has just the solution for you if you think you're wronged: It's an online application that will bring together the aggrieved consumers, the brands and an intermediary, Core (Consumer Online Resource and Empowerment) Centre, an organisation supported by the Union ministry of consumer affairs. The online platform, which is at present running as a pilot project of Core, will be launched before World Consumer Rights Day on March 15. Complaints will be received at the website http://www.core.nic.in, which is being hosted by the National Informatics Centre (NIC). Says Navin Varshneya, founder CEO of Mobile Mantra, "We are trying to rope in a number of companies in the telecom sector, banking and financial services to be part of the programme. The moment a complaint arrives, an alert goes to the brand, which is given time to sort out the problem." The company is then given time to resolve the issue before it gets published as a blog on website. Says Dr Smita Singh, chief manager, brand and media, Core Centre, "Quite a few companies, including some from the telecom and banking and financial services sectors, are registering as members - they see it as an opportunity to redress complaints and bridge the gap between the brand and the consumer." Core Centre is presenting the project as a great brand-building exercise. Core Centre is presenting the project as a great brand-building exercise. "It's the best customer retention programme a company can have, especially in sectors where the churn is quite high. It's also the best way to show that the brand is pro-active, customer-friendly, and serious about resolving problems," Dr Singh says. http://economictimes.indiatimes.com/News/News_By_Industry/Infotech/Internet__Telecom/Consumer_redressal_just_a_click_away/RssArticleShow/articleshow/1676190.cms Vikas Kapoor, MSN ID: [EMAIL PROTECTED] Yahoo ID: [EMAIL PROTECTED] Skype ID: dl_vikas Mobile: (+91) 9891098137. To unsubscribe send a message to [EMAIL PROTECTED] with the subject unsubscribe. To change your subscription to digest mode or make any other changes, please visit the list home page at http://accessindia.org.in/mailman/listinfo/accessindia_accessindia.org.in
