Forget search engines: Googling is out, stumbling is
in

DPA

WASHINGTON: Forget search engines. Sure, the Googles
and Yahoos of the world will get you quickly to
obvious points of interest - Microsoft.com, for
instance,
if you type “microsoft.”

But they will also have you surfing pointlessly
through dozens upon dozens of barely relevant websites
if what you’re really interested in is slightly off
the beaten path. That’s where a new generation of
smart, proactive, community-driven search tools comes
in.

Collectively, they distil the web for you until what’s
left are sites you’ll most likely find relevant and
fascinating. Individually, they break new ground
and are justifiably generating a fair amount of buzz
among Web aficionados.

StumbleUpon.com

Have you ever ‘stumbled upon’ a site that ends up
being one you visit every day? StumbleUpon.com (
www.stumbleupon.com)
aims to make that a daily occurrence. But instead of
relying on chance, StumbleUpon embeds intelligence
into your browser to increase the odds of your finding
a truly valuable site.

StumbleUpon is a downloadable toolbar that integrates
with your Web browser. In some ways this approach to
finding what’s best on the Web is better than
services tied directly to a website, for there’s no
need for you to visit the site at all to benefit from
the service.

Once installed, the StumbleUpon.com toolbar allows you
to click a button to vote up or down on websites
you’re visiting. StumbleUpon notes your preferences,
compares them with preferences of others who have
voted similarly to you and eventually is able to
recommend sites that you’re likely to find worthwhile.

StumbleUpon works with both Internet Explorer and
Mozilla Firefox. You can use the toolbar to find
interesting videos and people who share your interests
as well.

The StumbleUpon toolbar may smack of spyware to those
who are wary of any site learning about a person’s
browsing habits in any manner at all, but StumbleUpon
assures its users that it is completely free of
spyware and adware.

Digg.com

With so much news online, how in the world can you
ever take it all in? The answer is, “You can’t.” But
Digg.com (
www.digg.com)
has a solution. With the help of millions of others,
you can be exposed to the best news on any given day. 
Digg’s members submit links to what they consider
to be the best news stories they find each day. If
other Digg users find a particular news story worthy,
they ‘digg’ it, clicking a button that then elevates
a story’s status. As stories accumulate “diggs,” they
rise to the top above other stories. News pieces that
end up with hundreds of diggs ultimately make
it to Digg’s front page.

Digg has categories for just about any type of news
story, as well as for videos and podcasts. With an
RSS-enabled browser, you don’t even have to visit
Digg to get the scoop. Just have the best stories
according to Digg users delivered right to your
browser.

Del.icio.us

Take the concept of Digg and apply it to browser
bookmarks, and you end up with Del.icio.us (
http://del.icio.us),
a social bookmarking site that’s gaining traction
around the world. Del.icio.us allows users to upload
their bookmark lists, share them, retrieve them from
any computer, as well as see what other Del.icio.us
find valuable. But Del.icio.us is about much more than
finding what people consider the best of the
Web, however. At Del.icio.us, you can tag bookmarks
with as many keywords as you want, rather than, as
with browsers, having to file a bookmark under a
single folder or no folder at all. The use of keywords
makes it possible to search for bookmarks and to
conduct searches of all of the bookmarks that people
have assembled and rated highly. The beauty of
Del.icio.us is that people can use it in a number of
ways to separate the best from the rest.

Collectively, these services are taking Web search in
a new direction. A marriage of social networking and
traditional search, they’re harkening users back
to the original days of the Web - when some search
engines actually employed people to rank sites - while
employing the machine intelligence that has developed
over the past decade.

If you’re wondering how search will evolve over the
coming years, this is likely the direction you’ll want
to look.


                
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