Has an era of superfast colour printing come?

Apr 21, 2007 Edgeline technology launched by HP spat out prints at 60 to 70 
pages a minute

500 engineers create `paper-wide' print head

First printers fuelled by ``Edgeline'' will come in May

CUTTING EDGE: Costumed as the legendary Chinese female warrior Mulan, HP's 
Asia-Pacific vice-president Kelly Tan (right) launches the company's latest 
products
into the printer battlefield, in Beijing recently. Business Manager Paul Lim 
holds up the `Edgeline' print head.

Bangalore: Forget everything you ever learnt from the eternal 
inkjet-versus-laser printer debate. They have rewritten the rules, re-invented 
the inkjet
and created new technology that will soon have printers churning graphics-rich 
pages - and glossy colour photos - at better than one-a-second.

Nearly 10 years in the making and harnessing the efforts of over 500 engineers 
(including a team based in Bangalore), a new technology unveiled by Hewlett
Packard promises better-than-laser speed and quality, using the `wet' printing 
process of inkjets, generally associated in the public mind with the first
entry-level printers they can afford.

But this is no ordinary inkjet. We know what the normal print head looks like - 
it's that replacement cartridge one buys when the ink runs out. The new
technology known as Edgeline, extends the print head all the way across the 
carriage. This makes a huge difference: Instead of the head zipping to and
fro across the paper width, spitting out ink to make up the image, it now 
stands still - and prints the full page width at one go. Only the paper moves
forward - one line at a time.
Regards
Vishal Jain.

This effectively halves the time to print an average page - and this 
correspondent got to operate the first-ever colour printers based on Edgeline 
technology
(CM 8050 and CM8060) that were launched by HP in Beijing last week, as they 
spat out prints at 60 to 70 pages a minute - that is better than one a second.

These are not your average home printers; they are floor-standing corporate 
models that look like small offset printing machines - only they are much 
cleverer.
They come with a 10-inch touch-screen and a speaker system - so that if a 
malfunction occurs - if a paper gets jammed for example - a video display zooms
to the location of the problem and a voice guides you till you rectify the 
problem. It is called AutoNav - and the idea seems to be, that you don't have
to be an `ustad' or master printer to operate such complex production models. 
Other `cool' features include the ability to detect if a page downloaded
from the Web uses colour only incidentally - like the blue of the web links and 
addresses - and then to print the page economically, at the higher monochrome
speeds.

Each of HP's Edgeline print head has over 10,000 separate nozzles - and about 
one-fifth of them are on `stand-by' ready to kick in if any nozzle gets clogged.
The CM8060 actually uses five or six print heads to encompass the four colours.

``It's the best of both world's - colour and mono chrome,'' Kelly Tan, HP's 
vice-president in Asia-Pacific (Enterprise and Speciality Printing) told me
- and clearly she sees Edgeline as a sort of `agni-asthra' or secret weapon, as 
the company prepares enter the battle in the corporate and high-end printing
`maidan.' Which may why she leaped on to the stage, at the Beijing launch event 
last week, `dressed to kill,' in costume as Mulan, China's legendary female
warrior, who in the fifth century AD rode to battle, disguised as a man when 
her father was killed... much like our own Jhansi ki Rani. The backdrop was
an appropriately macho quotation from Sun Tzu's military classic ``The Art of 
War.''

The Edgeline-fuelled printers will hit the Indian market next month - but even 
if you could afford it, you couldn't buy one. HP plans to offer it only in
a pay-by-use service model to corporate users - for now. All it's promising is 
a minimum 30 per cent saving in printing costs over comparable work.

The rest of us may have to wait some months - or years - before Edgeline's 
dizzy speeds come to our `janata' models. Meanwhile, watch out for self-service
photo printing kiosks - HP isn't saying so, but these are likely to be the 
first mass consumer applications of this zippy new printer technology.



Regards,
Vishal Jain
Ph : 080-41140564
Website : http://vishal.hello.googlepages.com
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