----- Original Message ----- 
From: "BlindNews Mailing List" <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Saturday, December 08, 2007 7:57 PM
Subject: CSR Bluetooth enabled MP3 player design for low cost 
differentiation


> AD-Hoc-News, Germany
> Monday, November 19, 2007
>
> CSR Bluetooth enabled MP3 player design for low cost differentiation
>
> By Press Release
>
> Extract: "CSR's BlueCore Player is also available with audio menu 
> navigation to run through the tracks, artist names and playback modes 
> without the need for a screen and thus reducing the BOM costs further. 
> This function utilises the latest Text to Speech (TTS) technology running 
> in the on-chip DSP. "
>
> Photo ref: PEM4780
> To download: http://www.csr.com/images/hires/pem4780.jpg
>
> CSR today announced the launch of BlueCore Player, the world's lowest cost 
> Bluetooth enabled MP3 player with an electronic bill of materials (eBOM) 
> of less than $10. Designed for listening to music without cumbersome 
> wires, or for sharing music by streaming to two headsets simultaneously, 
> BlueCore Player also enables direct streaming of MP3 files to reduce power 
> consumption. BlueCore Player is based on CSR?s market leading 
> BlueCore5-Multimedia silicon with embedded DSP coprocessor and 16-bit 
> stereo codec to ensure the high quality stereo sound.
>
> As well as including full gerbers, software and circuit diagrams, the 
> BlueCore Player example design includes all the hardware needed for a 
> superior MP3 player in a space that is less than 45x60mm. It supports the 
> Bluetooth Audio Video Remote Control Profile (AVRCP) to control stop and 
> start playback and volume control, and the Advanced Audio Distribution 
> Profile (A2DP) for high quality audio streaming. Also included in the eBOM 
> is an OLED colour display, supporting both Asian and Arabic fonts, lithium 
> battery with on-chip charger and mini USB charger connector which supports 
> more than 14 hours of playback.
>
> CSR's BlueCore Player is also available with audio menu navigation to run 
> through the tracks, artist names and playback modes without the need for a 
> screen and thus reducing the BOM costs further. This function utilises the 
> latest Text to Speech (TTS) technology running in the on-chip DSP.
>
> BlueCore Player is based on CSR?s BlueCore5-Multimedia External silicon, 
> integrating the 64MIPS DSP and interfaced with 32Mbit of external flash 
> memory it supports enhanced audio applications and different language 
> fonts. BlueCore5-Multimedia External is Bluetooth v2.1 ready and also 
> supports v2.0+EDR of the Bluetooth specification.
>
> Tracy Hopkins, Vice President of CSR's Consumer Business Unit, commented. 
> The low cost end of the MP3 player market is very competitive; that is why 
> it is absolutely critical for designers to be able to differentiate their 
> products and Add value, without adding cost. Bluetooth functionality is a 
> clear differentiator for MP3 players and is a feature that consumers are 
> demanding.
> Hopkins continued, "Our philosophy is to make it simple for designers to 
> be able to bring competitive products to market as quickly as possible 
> and, using BlueCore Player, OEMs and ODMs can have a low cost Bluetooth 
> enabled MP3 player on the shelves in a matter of weeks."
>
> BlueCore Player joins a stable of CSR example designs which also includes 
> internet radios, VoWiFi handsets, stereo headsets, in-car Bluetooth 
> systems and WiFi enabled Mobile handsets.
>
> About CSR
>
> CSR is the leading global provider of personal wireless technology and its 
> product Portfolio covers Bluetooth, GPS, FM receivers and Wi-Fi 
> (IEEE802.11). CSR offers developed hardware/software solutions, based 
> around its silicon platforms, that incorporate fully integrated radio, 
> baseband and microcontroller elements.
>
> CSR's customers include industry leaders such as Apple, Dell, LG, 
> Motorola, NEC, Nokia, Panasonic, RIM, Samsung, Sharp, Sony, TomTom and 
> Toshiba. CSR has its headquarters and offices in Cambridge, UK, and 
> offices in Japan, Korea, Taiwan, China, India, France, Denmark, Sweden and 
> both Dallas and Detroit in the USA.
>
> More information can be found at www.csr.com
>
>
> http://www.ad-hoc-news.de/Aktie/12717581/News/14243371/CSR.html
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