Hi Access Indians,

As we all are aware that each year the 3rd Thursday is celebrated as "Global
Accessibility Awareness Day" A K A"GAAD". Therefore I wish you all a very
happy "Global Accessibility Awareness Day". Below you will find the purpose
of celebrating "GAAD" and the motive behind this.   

 

 

Firstly, what is Global Accessibility Awareness Day about?

This, in their own words, is about getting "everyone talking, thinking and
learning about digital access and inclusion, and the more than one billion
people with disabilities/impairments."  Held every third Thursday in May,
it's a day to bring attention to a fairly overlooked yet very important
aspect of daily life that many of us take for granted.

What kinds of things does digital access or inclusion include?

This can run the gamut from text that's hard to read on screens, missing
text, interactive buttons with nothing in them, empty links, lack of text to
explain images, or even missing language options on documents.  Think of all
the times you see things on your smartphone, tablet or other devices that
may irritate you because they're not quite right, but then compound that
frustration by having additional impairments that mean missing pieces make
your understanding or experience that much harder.

 

When one considers that over 1 billion people across the globe have some
form of disability.  With a current estimate of 7.9 billion people on Earth,
we're talking about almost 13% of us needing some form of assistance or
accommodation.  Building awareness is a good place to start (hence the GAAD
celebrations) and then look at where we can make small yet significant
changes and improvements to how we create, share and use digital spaces.

What kinds of measures can be taken to be more accessible and inclusive in
digital spaces?

For a little more context, let's look at a few common situations that
require a different approach to handling.  As the GAAD website points out,
there are four key areas that require an understanding of how digital
devices and spaces are used:

.             Visual impairment - this may require alternative text to
explain images that cannot be seen, and keyboard usage instead of a mouse:
Braille can be used on the keyboard, but how can you know where the mouse is
when you cannot see it?  Consider how heavily we rely on mousing when using
computer stations, kiosks or laptops and what that could mean to employees
or customers.

.             Hearing impairment- for those who are deaf or hard of hearing,
consider how captioning can be incorporated, or using visual cues instead
along with verbal ones.  If you've ever tried watching a movie or show with
the sound off, it will help give a better idea of what this can be like.
You only get the broad brushstrokes of the story, and miss important details
or elements that create an enriched experience.  

.             Motor control impairment - alternative keyboards or other
devices may be used for those who cannot work with conventional keyboards,
mice or touch screens.  How can we get clever about adaptive technologies to
help users navigate online experiences? Consider how challenging it could be
for someone to interact with your digital display or kiosk if they can't
reach or move in ways that allow them to touch buttons or screens. How could
these be adapted to fit the needs of those with limited physical abilities,
which could also include height and viewing angles? I know as someone who is
"able bodied" but short how frustrating it can be at times to have things
placed higher than is useful or comfortable for me to reach, so I can
imagine what it must be like when just about everything is built with the
assumption that we're all able to walk, sit in chairs etc.  

.             Cognitive impairment - some screens have so much going on,
it's hard to focus or tell what's what. Users who have cognitive challenges
need digital spaces that are uncluttered, consistently designed and/or laid
out, and have straightforward and simple language. When I was a high school
teacher, I'm sure there were some students who found my classroom
overwhelming because I would display a lot of materials on the walls. I like
a lot of visual elements myself, but need to be aware that for others, this
is the last thing that will help them enjoy their work environment or
interactions.

That's a lot of ground to cover. 

For sure. Ideally, we'd have a lot more of what's called "Design for All",
which simply says that anything we build or design - including in digital
experiences - incorporates a wide range of needs and capabilities. It's like
saying we always have ramps and grab bars installed, not as an afterthought
or legal requirement, but because the right thing to do is make things that
work for everyone right from the get-go.

That's a great point, but given many companies may not be able to do that,
what would be a few simple steps to start with to improve on digital
accessibility?

First, talk about it.  Make it a topic of discussion the next time a team is
innovating or getting creative about a product or service. Put it on the
radar in your organization that this is something you need to incorporate
more, and make it a building block moving ahead.  

Secondly, get informed. Ask around and find out what are the common
challenges out there - for your employees, your customers, your business
partners.  What are they experiencing that could be improved or enhanced,
and what would they want or need to make that happen? Partner up with groups
associated with GAAD and become more educated on the topic and what best
practices for accessibility and digital inclusion are out there.

Thirdly, try something - anything - to get moving on the path to more
corporate inclusion and accessibility. You may not be able to rewrite the
software on your digital display (though it would be helpful to put the bug
in the ear of your content provider), but you could likely adjust the height
of it. You can provide equipment to help staff enjoy a better experience
with their digital devices. 

 

 

Those are some good ideas. What else can be done?

Well, though I just mentioned that one may not be able to rewrite the
content, it is possible to augment it in ways that reach more people.  The
kinds of capabilities that ReadSpeaker has, for example, means that the
text-to-voice solutions for education "interpret" existing materials, making
it a cost-effective way to bring greater inclusivity to the workplace. As
we've discussed before, not all employees are great readers, or proficient
in a given language, so the ability to make material more accessible by
meeting them where they are goes a long way to bridging some gaps. 

 

Consider the level of diversity that touches your organization; internally
and externally. How can you better reach and connect with existing and
potential customers by making them feel more welcome, included and cared
for? As we've discussed in previous conversations, diversity, equity and
inclusion are vital to business success these days. Smart organizations will
prioritize measures that push for changes benefiting everyone, regardless of
ability.

 

Warm Regards

Ronald Jason Escrader.

 

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