source:
https://www.sportsvideo.org/2021/07/22/nbc-sports-to-generate-closed-captioning-audio-description-web-content-for-tokyo-olympics-paralympics/
NBC Sports To Generate Closed Captioning, Audio Description, Web Content
for Tokyo Olympics, Paralympics
By SVG Staff
Thursday, July 22, 2021 - 12:25 pm
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NBC Olympics will provide more accessibility to its coverage of this
summer’s Olympic and Paralympic Games than ever before, giving viewers
of all abilities the opportunity to enjoy the excitement of the Games
through closed captioning, audio description, and digital content
accessibility.
NBC-Olympics-TokyoIn addition to providing closed captioning for all
Olympic and Paralympic Games events aired across NBCUniversal’s
broadcast and cable networks, NBC Olympics will provide closed
captioning for all digital livestreams for the first time ever. Closed
captioning provides text of the coverage audio for viewers who are Deaf
or hard of hearing.
Audio description services, in which broadcast audio is interspersed
with skilled voices describing Olympic and Paralympic scenes and
context, will be available for viewers who are blind or visually
impaired. For the Olympic Games, all competitions aired during primetime
hours, along with the Opening and Closing Ceremonies, will include live
audio description on the Secondary Audio Program (SAP) channel. For the
Paralympic Games, NBC Olympics will provide live audio description for
all broadcast programming, including those aired outside primetime hours.
Viewers can use #NBCOlympicsA11y and #NBCParalympicsA11y on social media
to share with others or provide feedback on closed captioning or audio
description to NBCUniversal.
Additionally, improved web content accessibility, including keyboard
navigation, color contrast and support for screen readers, will be
available on NBCOlympics.com and the NBC Sports app.
“We’re excited to provide more accessibility to our coverage of this
summer’s Olympic and Paralympic Games than ever before,” says Gary
Zenkel, President, NBC Olympics. “Our goal is to enable viewers of all
ages and abilities to gather together and enjoy all the excitement that
the Olympics and Paralympics have to offer.”
All of this audio description and closed captioning will be available to
Comcast customers who experience the Games on the Xfinity X1 platform,
on Xfinity Stream and on Xfinity Flex, including on the live Olympic
Games coverage delivered in 4K.
“The Olympic and Paralympic Games bring people together to witness the
greatness of the best athletes in the world,” says Tom Wlodkowski, Vice
President of Accessibility at Comcast. “We’re committed to sharing those
stories with the widest possible audience and are thrilled to partner
with our colleagues at NBC Olympics to deliver the most inclusive
viewing experience possible.”
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