rediff.com

January 24, 2008 01:49 IST

Personal computer (laptop and desktop) prices may have crashed. The low price 
tags, however, can be misleading ? especially for first-time buyers.

Consider this. All low-cost laptops and desktops come pre-loaded with a Linux 
OS or a DOS version (obsolete on desktops).

The installation of a legal Microsoft operating system (OS) and office suite 
(for word, excel, etc) will increase the price of the desktop or laptop by
20 to 35 per cent.

What's wrong with a free Linux OS and office suite like openoffice.org, one may 
ask? Linux is free but has no support unless one gets it installed from
Red Hat or Novell (that charge for support and maintenance, since the OS is 
free).

This increases the cost. Besides, analysts aver, 95 per cent or more of the 
current 22 million users in India use Microsoft OS and Office on the desktop.

Of this, it is estimated, over 70 per cent of Microsoft OS, and over 90 per 
cent of Microsoft Office, is pirated. With Microsoft clamping on piracy, getting
a legal OS becomes imperative.

"While the mid- and low-range PC market is growing, how much impact the 
introduction of low-cost PC/laptops has on the market is too early to predict. 
While
the hardware players have done their bit of reducing cost, it is now up to the 
other players to come up with solutions that will make consumers adopt the
technology," says Piyush Pushkal, Assistant Director, Research, IDC.

The cheapest laptop from HCL Infosystems [
Get Quote]
 ? 'MiLeap', for instance, comes for just Rs 13,990. It sports a flash drive, 
free Linux OS and a seven-inch screen.

The ACi Ethos 7 model (from Allied Computers International, Asia) for Rs 
14,999, on the other hand, comes with DOS. The cost of the system increases 
substantially
when you think of a larger screen and additional features.

The HCL [
Get Quote]
 high-end Y series, for instance, would have multiple navigational features 
such as a touch screen, thumboard, stylus, keyboard and touch buttons, with
Windows Vista (Home) as the OS.

However, it will cost anywhere between Rs 29,990 and Rs 39,990 ? more than 
double the price of the basic version. Users would also either have to upgrade
the DOS version of the ACi Ethos model with the free Linux OS or Microsoft XP 
or Vista.

This will add Rs 1,500 to Rs 7,000, depending on whether it is a starter, home 
or student version. Microsoft Office will set a user back by another Rs 8,500
to Rs 15,000.

Acer was one of the few early manufacturers to introduce low-cost products. 
"Hardware prices have surely come down but OS prices, when compared to this
fall, have not followed the trend," said Harish Kohli, chief sales officer, 
Acer India. But he does feel that people are much more conscious about upgrades
and the pitfalls of buying illegal OS copies.

"I think the starters edition has made good inroads. Compared to this, Linux 
usage has been very marginal," he said.

Raj Saraf, chairman and MD, Zenith Computers [
Get Quote]
, felt that software prices not keeping pace with hardware pricing would lead 
to piracy. Industry players thought Microsoft, with the largest market share
in OS, is aware of the market condition.

"In countries like India, China and other markets there is a clear message 
coming out that the cost of software has to come down," said George Paul, 
associate
VP-marketing, HCL Infosystems.

The price of a desktop or laptop that runs a legal Microsoft OS (XP or Vista) 
and Office suite increases 20 to 35 per cent, admitted Doug Hauger, chief
operating officer, Microsoft India.

The prices, he explains, "are not as high as users think they are. We give 
rebates to our channel partners who pre-load the branded computers. This helps
reduce the street price. We are seeing a dramatic increase in the adoption of 
legal software in branded laptops".

A few prominent vendors do propagate Microsoft Starter Edition (a stripped-down 
version for emerging economies).

R Manikandan, Business Group Head IT, LG, said: "If you compare products at the 
launch time, and after the lapse of a year, the price difference will be
8 to 10 per cent. The moment hardware prices drop, the configuration of the 
product goes up one layer."
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