website hyperlinking
contributor : Media&entertainment Delivery Group
(MphasiS Software Services)
What is a hyperlink?
A hyperlink, is a reference or navigation element in a
document to another section of the same document or to
another document that may be on a (different) website.
What are the various hyperlinking methods?
Three way linking:
Three way linking (siteA -> siteB -> siteC -> siteA)
is a special type of reciprocal linking. The attempt
of this link building method is to create more
"natural" links in the eyes of search engines. The
value of links by three-way linking can then be better
than normal reciprocal links, which are usually done
between two domains.
Automated Linking:
In order to take advantage of the need for inbound
links to rank well in the search engines, a number of
automatic link exchange services have been launched.
Members of these schemes will typically agree to have
several links added to all their web pages in return
for getting similar links back from other sites.
Link Exchange:
An alternative to the automated linking above is a
link exchange forum, in which members will advertise
the sites that they want to get links to, and will in
turn offer reciprocal or three way links back to the
sites that link to them. The links generated through
such services are subject to editorial review.
One Way Link:
One way link is a term used among webmasters for link
building methods. It is a hyperlink that points to a
website without any reciprocal link; thus the link
goes "one way" in direction. It is suspected by many
industry consultants that this type of link would be
considered more natural in the eyes of search engines.
Multi Way Linking:
Multi way linking is a technique used for website
promotion whereby websites may create similar one way
links that each involve 3 or more partner sites. This
provides each website with a one way non-reciprocal
link. This technique has evolved from reciprocal
linking, which is a link created between only 2
websites. According to Google and Yahoo, the latest
search algorithms have evolved to hold less favor
towards websites that a contain a high percentage of
reciprocated links, and a higher favor towards
websites that maintain a high level of incoming
non-reciprocated (one-way) links.
Further References
wikipedia :
http://en.wikipedia.org/wiki/Link_popularity
wikipedia :
http://en.wikipedia.org/wiki/Hyperlink
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