Dear Group Members,

I am a student researcher from the Department of Management Studies, IIT
Madras.
I am working on a study titled "Exploring the role of relational constructs
in shaping perceived risk in B2B exchanges." The project focuses on
understanding how relationships influence decision-making and reduce
uncertainty in B2B transactions.

How you can help:
1. Connect me: Please introduce me to managers, marketers, consultants, or
other professionals in your network who are involved in B2B activities.

Confidentiality:
• This study is supervised by Prof. Prathamesh Vivek Kittur.
• All data will be used only for academic research.
• Identities of individuals and organizations will remain strictly
confidential and reported only in anonymized form.

If you can connect me with someone or would like to participate yourself,
please contact me directly.

Thank you for your support.

Regards,
Naresh

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