Date:10/08/2008 URL: 
http://www.thehindu.com/2008/08/10/stories/2008081055041100.htm 

Front Page 

"My voice is my password!" 

Special Correspondent 

- Photo: Anand Parthasarathy. 
 
WHO AM I?: A LatticeBridge engineer (right) helps a customer try out the 
company's 'sure identity' voice authentication solution, during a product 
showcase
on Saturday. 

Bangalore: Want to call your bank or credit card company from your mobile phone 
to get some information about your account? Best of luck! 

We all know that sinking feeling of talking to a computerised Interactive Voice 
Response (IVR) system: a 'chakravyuha' of questions and answers and multiple
choices: "Press one for current account, two for savings"; "Please enter your 
15-digit PIN"; "What is your mother's name?; The year of your birth". It
can go on and on till you forget why you called in the first place.

Despair not. Help (and new technology) is at hand which will allow banks and 
other service institutions to recognise their genuine customers, by just 
listening
to them talking on the phone for less than fisve seconds.

That is enough to establish that the callers are who they say they are. It is 
called Voice Authentication, and two players - Nuance Communications, U.S.-based
leader in this niche, and LatticeBridge Infotech, a Chennai-based company which 
has specialised in voice technologies - joined hands here on Friday, to
showcase their joint solution before an audience of Indian bankers.

The new scenario, which this correspondent tried out, runs like this. When you 
enrol for the first time, as a new customer, you will be asked to speak out
your identification (ID) number as well repeating a sample sentence: say "India 
is a beautiful country," three times. The system will capture your voice
print... the characteristics that uniquely identify you, as accurately if not 
better than a thumb print or an iris (eye) scan.

The next time you call the agency, the automatic system will ask you to speak 
out the same test sentence - once. It may also ask you to tell your ID number,
just to be doubly sure. But that's all. It matches your voice print with the 
print it has stored - and it can weed out frauds: someone playing a recording
of your voice, or a mimicry artist imitating you.

"The beauty of this technology is that it adjusts to ageing - as long as you 
use the system at least one or two times in a year," explains Chuck Buffum,
Nuance's vice-president for Authentication Solutions. "If you have a really bad 
cold, it might be in doubt - and the system will slip into more usual forms
of authentication. But in 99 out of 100 cases, your voice is your password."

The Nuance voice engine has been used by LatticeBridge to build an Indian 
application called "Sure Identity" (it understands the 'desi' ways of speech in
English as well as 11 other languages) for a leading national bank which is 
currently in advanced trials with the product. "This technology and India are
made for each other," says LatticeBridge Managing Director C. Mohan Ram, "After 
all, 56 per cent of Indians can read, 33 per cent can read and write -
but 100 per cent can speak a language!"

"It is not just banks that can be expected to bring voice authentication to 
India within a year," adds Sunny Rao, the India head of Nuance. "DTH and digital
cable TV companies will soon be deploying it to be sure that when a customer 
phones to order a pay-per-view movie (maybe an adult entertainer), it is not
a child in the house who is calling."

Many corporates worldwide, use voice to identify their own staff in internal 
telecoms which may be confidential. Banks are slowly inching towards using
it for their mobile-based business. Last week in Bangalore, some of them took 
the first steps towards gaining confidence that voice is the way to go.
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