Date:21/08/2008 URL: 
http://www.thehindu.com/2008/08/21/stories/2008082151352400.htm 

Front Page 

Now coming to India: the iPhone 3G 

Anand Parthasarathy 

BANGALORE: The second incarnation, this time in '3G,' of Apple's phone 
phenomenon, the iPhone, has come to India just a month after its launch in the 
United
States. Two leading mobile operators, Airtel and Vodafone, will sell the phone 
starting Friday. And they have announced identical pricing.

The new iPhone model which harnesses 3rd generation cellular phone networks 
(high-speed Internet, voice, text, sound and video) is, in reality, a neatly
packaged combo of a mobile phone, an Internet device and Apple's iconic music 
player iPod. 

By also throwing in a Global Positioning System (GPS) receiver for 
satellite-based location technology access, it challenges the current 
generation of smart
phones.

The pricing announced by the two mobile providers is: Rs. 31,000 for the model 
with 8 gigabytes of memory and Rs. 36,100 for the 16 GB model. This price
is a bundle of their Internet-plus-cellular service with the handset. 

This might seem stiff compared to the current price of the 3G iPhone in the 
U.S. - $199 (about Rs. 8500). But that is the price charged by telecom provider
AT&T, who adds different tariff slabs for the services. Since they tend to be 
much higher in the West compared to India, they heavily subsidise the phone
and make their money by tying the customer to annual subscriptions.
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