Sony VAIO owners should be on high alert, as the electronics maker
announced significant product recalls due to overheating problems at
the laptops' wiring
system. The issue is said to affect the VGN-TZ100 series, VGN-TZ200
series, VGN-TZ300 series and VGN-TZ2000 series models, and customers
have been notified
to check their laptops for any potential problems.

According to the U.S. Consumer Product Safety Commission, Sony will
recall approximately 73,000 VAIO TZ-series notebooks in the United
States. Overall,
the estimated number of recalled laptops reaches approximately 440,000
units worldwide.

The electronics maker took this decision after receiving 15 reports of
overheating, including one report of a consumer suffering a minor burn
in the United
States. It appears that the number of overheating cases reached 209
worldwide, with 7 cases of minor burns.

The products possibly affected by this problem were built in Japan and
the United States between May 2007 and July 2008. Customers who've
purchased VAIO
laptops between July 2007 and August 2008 can check if their notebooks
are among the affected models here:
http://esupport.sony.com/fixmypc.

Consumers who find their laptops on the recalled units list are
advised to stop using them and contact Sony immediately for
assistance. The company established
a customer hotline at 1-888-526-6219
 and said it would provide inspection at no charge, and if necessary,
an on-site repair. Customers can also choose to ship their notebooks
to the Sony service
center.

Sony is not at its first "overheating" experience. In 2006, the
company reported incidents of overheating laptop batteries. Dell,
Apple, Toshiba and Lenovo
recalled over 9 million batteries manufactured by Sony, after
receiving customer complaints. In July and August 2007, Toshiba was
forced to recall another
11,000 notebooks powered by Sony batteries.

In August 2007, Sony was forced to repeat the experience with the
DSC-T5 digital cameras (they had to recall 350,000 units and replace
them with new ones
for free). At the time, Sony reported some "irregularity during the
initial part production, the adhesive strength of the metal coating on
this part. As
a result, it became more likely that damage to the bottom casing could
cause the metal coating to peel away and warp outward."

Regarding the current recall situation, Sony has been criticized for
announcing the Japanese authorities one year after the first
overheating case was first
reported. However, Sony said they had replaced the affected parts
individually for every laptop suspected of overheating.

The question that remains now is how this will affect Sony's business?
Overall, the company said it will not affect its earnings; however,
this will definitely
affect it in terms of reputation, and consequently on economic level.

As an anonymous Tokyo-based analyst told Reuters, "as far as
reliability and the delay in taking action, this case links to its
past lithium battery recall.
Once would wonder if Sony would be OK when both of the businesses are
expanding. This will likely cast a shadow over Sony's earnings targets
in the medium
to long run."

(c) 2007 - 2008 - eFluxMedia


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I'll be your companion,
Your friend and your guide!!!

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