Date:14/09/2008 URL: 
http://www.thehindu.com/2008/09/14/stories/2008091455541300.htm 


National 

Happy 10th birthday, Bluetooth 

Anand Parthasarathy 

Short-range wireless system has fuelled 2 billion devices, in ten years 
 
No blues: Wirelessly connected to an iPod, thanks to a Bluetooth link. 

BANGALORE: Other, faster technologies like WiFi and WiMax became available - 
but Bluetooth, the original short-range solution for sending voice and data
wirelessly refuses to die. In fact, on its tenth birthday, it continues to gain 
millions of users every year - and estimates put the number of Bluetooth-fuelled
devices, bought during the decade at over 2 billion.

Germination 

When five companies in the telecom, computer networking, auto electronics and 
industrial automation came together in 1998, in the Lund (Sweden) office of
Ericsson where the core technology was developed, they decided to name the 
system after the Danish King Harald Bluetooth, who united Scandinavia in the
10th century AD. They hoped their offering would bind the PC and mobile 
communities, likewise.

The formal standard for Bluetooth came in 1999 - and the technology went into 
some cell phones and PCs a year later. It linked printers wirelessly to 
computers
in 2001; helped create cordless keyboard and mouse in 2002; allowed wireless 
upload of music to MP3 players in 2003 and fuelled cordless headphones in
2004. Bluetooth wrist watch-computer-phones are a more recent innovation. As 
long as distances are short-- around 10 metres - Bluetooth is still a compelling
way to connect popular consumer devices. Typically, it consumes very little 
power - about a milliwatt - and offers decent data rates: 3 megbits per second.

Marketing Tool 

Today, Bluetooth is built into virtually every make of portable and desktop 
personal computer; mobile phone and music player, allowing users to create what
is being called PAN or Personal Area Network - their own version of a Local 
Area Network or LAN - linking them to their sources of "infotainment" at home
or on the move.

In India, the ability of many mobile phone owners to latch on to a Bluetooth 
network has created a new marketing tool: Bluetooth hotspots have been created
in leading malls in the metros. As you walk through Bangalore's Forum Mall or 
Commercial Street or Pune's Shipra Mall for example, you may receive a message
from the shops you frequent, letting you know of any new arrivals or special 
offers. You can also use the hotspot to search for shops selling what you
needs - and receive directions that will guide you to the shop. 

Indian technology players like Convergent Communications or Telibrahma 
specilise in such solutions. The airports in Delhi, Hyderabad and Bangalore are 
slated
to become the next Bluetooth zones where sellers can reach customers in a 
focussed manner.

When E.M. Forster wrote "Only connect" as the epigraph or title-page quotation 
of his novel "Howards End," in 1910, he had human interaction in mind. 

A century later, Bluetooth is a triumphant technical realization of his dream.
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